A Creative Expedition - The Way to Design by Steve Vassallo
Ask someone to define design, and they’ll likely list outputs—buildings, logos, products, apps—or fall back on process platitudes. But these narrow views miss what makes design essential today.
Throughout history, new technologies have opened new fields of expression and expanded what's possible. Every time a new... See more
Designers are the next wave of founders. Because when AI commoditizes code, taste becomes the last true competitive edge. Taste makes a product feel right. Taste builds emotional trust. Taste creates brands people believe in. And the best creatives? They’re not just decorators. They’re systems thinkers. World-builders.Human-first creative
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