
A Creative Expedition - The Way to Design by Steve Vassallo

Design is a funny word. Some people think design means how it looks.
But of course, if you dig deeper, it’s really how it works.
But of course, if you dig deeper, it’s really how it works.
Julie Zhuo • The Looking Glass: Higher Level Design
The distinction between design as mindset versus output matters more than ever—whether you are a designer or not. As AI reshapes how we create, we face uncertainty about which human capabilities will endure and which will transform.
terrain.com • Design Literacy
Most people make the mistake of thinking design is what it [a product] looks like. People think it’s this veneer—that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

