design
insights on good design + anything else related to design
Jilber Najem and
design
Figma isn’t just design software: it’s a collaboration platform for making software. I call it the OS for design. That, by extension, means that Figma is much better positioned than it might seem for AI: instead of an agent making everything, agents will work alongside humans, with Figma as the coordination layer.
Ben Thompson • 2025.31: How to Think About Figma
The fork on your plate isn’t inevitable—it’s propaganda. Its design has been polished by centuries of iteration, yes, but also by centuries of forgetting. We stopped asking why a fork looks the way it does because it became too familiar to question. It’s not a tool anymore; it’s a dogma.
But supernormal isn’t about inevitability. It’s about normalization. When something becomes so ubiquitous, so embedded in daily life, it disappears from view. That’s not just true for objects—it’s true for the systems we live by. Markets, money, time.
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight
quininedesign.com
Like the technium itself — our values are continually going through an evolution. This is why when viral tweets about the founding father’s misdeeds circle about, it doesn’t change my opinion about the Constitution. If their acted values were the exact same as ours, it would for me to question us , not them!
So as we think about what we manifest... See more
So as we think about what we manifest... See more
Reggie James • Designing: An Embodiment of Values
Design is a funny word. Some people think design means how it looks.
But of course, if you dig deeper, it’s really how it works.
But of course, if you dig deeper, it’s really how it works.
Julie Zhuo • The Looking Glass: Higher Level Design
Stellar — Hire Top Creative Freelancers
stellar.work
I realized that the craftsmen of yore had elevated weaponry, a category of merely utilitarian objects, into some of the most exquisite things I had ever seen. They had taken objects of ubiquitous, vital importance in their respective eras and made them beautiful. My initial aesthetic shock was quickly replaced by jealousy — no one was lifting the... See more
Origins
