design
insights on good design + anything else related to design
Jilber Najem and
design
design is the embodiment of values. Design is the ultimate commitment to or compromise of one’s values.
And this is how we go about the world. We make sense of the world through interaction. Which ultimately means - we make sense of the world through objects, interfaces, landscapes of other people’s values.
And this is how we go about the world. We make sense of the world through interaction. Which ultimately means - we make sense of the world through objects, interfaces, landscapes of other people’s values.
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design is the embodiment of values. Design is the ultimate commitment to or compromise of one’s values.
And this is how we go about the world. We make sense of the world through interaction. Which ultimately means - we make sense of the world through objects, interfaces, landscapes of other people’s values.
He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.
Dieter Rams - Wikipedia
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more