design
insights on good design + anything else related to design
Jilber Najem and
design
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by... See more
After my experience at The Met, I spent the next few months viewing and considering as much beauty as I could. I went to more museums. I spent weeks researching obscure Baroque furniture makers, legendary luthiers, prominent architects, naturalist illustrators, Italian car designers, and philosophers of aesthetics. What I came out the other side... See more
Origins
love this distinction between levels of design. truly higher level designs are designing solutions instead of features, outcomes instead of products. there's no function more important than this.
The most fundamental software infrastructure has become commoditized to the point where most of the innovation is now created at the interface with end users. In the consumer internet world in particular, the marginal cost of software is zero, and design is now the differentiator.
We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.
Scott Belsky • Crafting The First Mile Of Product
Hence myhub: “it’s your blog + your portfolio + your recommended reading for your friends / public bookmarks library” (that last one is a bit tougher, as not many people share bookmarks).
