design
insights on good design + anything else related to design
Jilber Najem and
design
Jilber Najem and

The most fundamental software infrastructure has become commoditized to the point where most of the innovation is now created at the interface with end users. In the consumer internet world in particular, the marginal cost of software is zero, and design is now the differentiator.
We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.