ideas
- “I would make sushi in my dreams. I would jump out of bed at night with ideas.”
- Leonardo Da Vinci, Michael Ferrero, and Colin Chapman all did the same thing
- They had so many ideas that they would wake up with tape recorders or pen and pad next to their bed
- They were dreaming about their work
- The way Jiro developed these ideas was through countless iter
Jiro Ono: Simplicity Is The Ultimate Advantage | Founders Podcast with David Senra (#397) • Podcast Notes
the choice humanity faces in every age is between the idea of power and the power of ideas
The friction between idea and ability that AI evangelists promise to eradicate is not a problem suffered by a disadvantaged few. It’s the fundamental condition of the writer, and it is precisely through that friction that we discover what it is we actually have to say.
Rayne Fisher-Quann • Choosing to Walk
ideas only become clear once you begin to work on them
It’s not as though Dylan can just sit down and write a classic, era-defining song. Rather, ideas percolate in his mind. Consider that “Like a Rolling Stone” started out as a twelve-page draft that Dylan described as a “long piece of vomit.”⁶

The Modern Mind: An Intellectual History of the 20th Century
amazon.com
Ideas: A History of Thought and Invention, from Fire to Freud
amazon.com
Our time is for crossing barriers, for erasing old categories - for probing around. When two seemingly disparate elements are imaginatively poised, put in apposition in new and unique ways, startling discoveries often result.