ideas

When an idea seems simultaneously novel and obvious, it's probably a good one.

• “I would make sushi in my dreams. I would jump out of bed at night with ideas.”


• Leonardo Da Vinci, Michael Ferrero, and Colin Chapman all did the same thing


• They had so many ideas that they would wake up with tape recorders or pen and pad next to their bed


• They were dreaming about their work


• The way Jiro developed these ideas was through countless iter

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Start somewhere bad to get somewhere good. A few weeks ago, I interviewed psychologist Adam Alter about his book Anatomy of a Breakthrough . In it, he writes about the “creative cliff illusion,” the notion that good creative ideas will either come quickly or not at all. Unfortunately, our intuition has that one approximately backward. In studies of... See more