Strategy
sari and
Strategy
people don’t buy products when they understand them. they buy products when they feel understood.
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
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If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one
(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software
Right now the Metalabel squad is in the throes of the creative process of something you’ll see in the Fall. We’re excited about what we’re working on but we’re also in the thick of it. We still don’t know where it will all lead.
Some days the not-knowing is agonizing. The first time I experienced the feeling came while building Kickstarter, and it o... See more
Some days the not-knowing is agonizing. The first time I experienced the feeling came while building Kickstarter, and it o... See more
Durable is the ultimate status symbol - Red Antler
The 2025 State of Brand
The 2025 State of Brand explores evolving brand strategies amid technological advancements, emphasizing authenticity, human connection, durability, and optimism to foster consumer trust and engagement in a rapidly changing landscape.
assets.ctfassets.netHard to get is unforgettable. When a brand is captivating and even a bit scarce, it makes for a more-powerful long-term relationship.