Strategy
sari and
Strategy
Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact.
There is likely something that your user wants more than just a solution.
There is likely something that your user wants more than just a solution.
If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as a brand is to show people whom they can become with your product.
Great brands know this and understand they are in the business of helping people realize their potential, regardless of what the... See more
Great brands know this and understand they are in the business of helping people realize their potential, regardless of what the... See more
Jasmine Bina, Concept Bureau
Start in the future and work backward
people don’t buy products when they understand them. they buy products when they feel understood.
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
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