Strategy
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Strategy
A good strategy is a journey from seeing a blurry blob to seeing crisp blocks.
Erwan Derlyn • A jargon-free go-to-market strategy template
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Commoncog Case Library
commoncog.com
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thinking: there is a bias in decision-making which renders one big thing more important than lots of small things.
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Positioning.
Most marketers describe it interchangeably with a 'niche' or 'value prop,' which makes them look like they’ve never opened a marketing book.
So what is it (and isn't)
First things first: forget everything you thought you knew about positioning.
It's not just a marketing tactic or a catchy slogan.
It's the very DNA of your busin... See more
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IF YOU COULD TELL STRATEGIST SOMETHING ANONYMOUSLY, WHAT WOULD IT BE?
“Sometimes, it's not that deep.”
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the role of the strategist
Strategy Scrapbook - Page 6-7 - Created with Publitas.com
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