Strategy
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Strategy
Durable is the ultimate status symbol - Red Antler
The 2025 State of Brand
The 2025 State of Brand explores evolving brand strategies amid technological advancements, emphasizing authenticity, human connection, durability, and optimism to foster consumer trust and engagement in a rapidly changing landscape.
assets.ctfassets.netHard to get is unforgettable. When a brand is captivating and even a bit scarce, it makes for a more-powerful long-term relationship.
‘Focus on the ones that love you; don’t let the haters drive your agenda
Distinction Rebellion
Tanja Grubner
“If you can’t look at all of your brand activities and decipher how you are shaping the perception of your category in a way that positions your brand as the natural winner, you do not have a strategy. You are merely reacting to the rules that another player has written.” - Jasmine Bina
If the opposite of your strategy is a bad strategy, then your strategy is not a good strategy. Arguably, you’re just avoiding stupidity.
Strategy and process is mostly a mistake when doing creative work
Henrik Karlsson • How I write essays
A good strategy is a journey from seeing a blurry blob to seeing crisp blocks.
Erwan Derlyn • A jargon-free go-to-market strategy template
Commoncog Case Library
commoncog.com
