Melanie Levitin
@melanielevitin
@melanielevitin
HOW TO (actually) CHANGE YOUR LIFE THIS YEAR
People want to change their lives. They want to change their relationships, their bodies, their income, their brokerage accounts, their statuses, their homes. It’s so easy to identify what’s wrong on the outside and blame it for the feelings on the inside. Never is this so painfully clear as when the cale
... See moreOur partners aren’t uniquely damaged. We just know them a lot better than the exciting stranger. Our partner suffers from the disadvantages of incumbency: of having been in our lives for so long that we have had the opportunity to be patiently introduced to the full range of their inadequacies. Our certainty that we might be happier with another pe
... See moreHarry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreDefining words in a mission / vision
‘everyone is a beginner’—something interesting about this
Make bold moves in copywriting, say something, make less noise—there is a lot of it.