Copywriting
people don’t buy products when they understand them. they buy products when they feel understood.
Meet money without borders
Wise, Formerly TransferWise: Online Money Transfers | International Banking Features
Playing with the direction, directing people to read differently
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreOur tone of voice
monzo.com
Investing in early-stage
Pre-Seed and Seed companies with
customer-obsessed
Intense Understanding and Passion
Founder/Market Fit
Nuanced Empathy
Delightful UX/UI founders redefining everyday experiences
Inspiring Generational Change
Enabling Customer Dignity
Led by Macro/Micro Forcing Functions
Cultural Zeitgeist Relevance
Pre-Seed and Seed companies with
customer-obsessed
Intense Understanding and Passion
Founder/Market Fit
Nuanced Empathy
Delightful UX/UI founders redefining everyday experiences
Inspiring Generational Change
Enabling Customer Dignity
Led by Macro/Micro Forcing Functions
Cultural Zeitgeist Relevance
Hannah Grey
Defining words in a mission / vision
TextFX
textfx.withgoogle.com
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Make bold moves in copywriting, say something, make less noise—there is a lot of it.
Ideas related to this collection