Copywriting
Email used to be a tool. Now it's a trap disguised as productivity.More speed, more features, more noise.Inbox zero was a lie.We're building Sunflower for people who still believe focus is worth protecting.
Sunflower. An inbox that works, for you.
Manifesto-type, POV copy
people don’t buy products when they understand them. they buy products when they feel understood.
Meet money without borders
Wise, Formerly TransferWise: Online Money Transfers | International Banking Features
Playing with the direction, directing people to read differently
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreOur tone of voice
monzo.com
Investing in early-stage
Pre-Seed and Seed companies with
customer-obsessed
Intense Understanding and Passion
Founder/Market Fit
Nuanced Empathy
Delightful UX/UI founders redefining everyday experiences
Inspiring Generational Change
Enabling Customer Dignity
Led by Macro/Micro Forcing Functions
Cultural Zeitgeist Relevance
Pre-Seed and Seed companies with
customer-obsessed
Intense Understanding and Passion
Founder/Market Fit
Nuanced Empathy
Delightful UX/UI founders redefining everyday experiences
Inspiring Generational Change
Enabling Customer Dignity
Led by Macro/Micro Forcing Functions
Cultural Zeitgeist Relevance
Hannah Grey
Defining words in a mission / vision
TextFX
textfx.withgoogle.com