Copywriting

Harry Dry rules for copywriting:

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

5) Ka

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Investing in early-stage

Pre-Seed and Seed companies with

customer-obsessed

Intense Understanding and Passion

Founder/Market Fit

Nuanced Empathy

Delightful UX/UI founders redefining everyday experiences

Inspiring Generational Change

Enabling Customer Dignity

Led by Macro/Micro Forcing Functions

Cultural Zeitgeist Relevance

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more