Copywriting
TextFX
textfx.withgoogle.com
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreOur tone of voice
monzo.com
people don’t buy products when they understand them. they buy products when they feel understood.
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Wise, Formerly TransferWise: Online Money Transfers | International Banking Features
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Make bold moves in copywriting, say something, make less noise—there is a lot of it.
Playing with the direction, directing people to read differently
Email used to be a tool. Now it's a trap disguised as productivity.More speed, more features, more noise.Inbox zero was a lie.We're building Sunflower for people who still believe focus is worth protecting.
Sunflower. An inbox that works, for you.
Manifesto-type, POV copy