Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Candace H.linkedin.com
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Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
A phrase that’s been showing up recently is, “no pressure.” It usually comes in a pitch letter of some sort, written by someone who isn’t in a position to exert any pressure.
So why say it?
It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps the most self-negating of the three.
It’s throat-clearing, a word salad designed to so... See more
So why say it?
It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps the most self-negating of the three.
It’s throat-clearing, a word salad designed to so... See more
phoebe and added
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m su... See more
Libby Marrs • Post-Authentic Sincerity a Premium Generic Essay
alexi gunner added
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
Keely Adler and added
But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I... See more
Libby Marrs • Post-Authentic Sincerity a Premium Generic Essay
Namita and added
Do you have a slogan or positioning statement or remarkable boast that’s actually true? Is it consistent? Is it worth passing on?
Seth Godin • Purple Cow: Transform Your Business by Being Remarkable
Perhaps it’s time we leave the branding to the brands and the living to the living.
wetransfer.com • WePresent | the Personal Brand Paradox
sari added
The day I compromise what I write to satisfy the whims of some corporate overlord is the day that I quit writing for a career.