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As the world around us becomes increasingly complex, chaotic, and confounding, writing remains one of the most reliable tools we have to root ourselve
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The mimetic theory of desire, an explanation of human behavior and culture, originated with the French historian, literary critic, and philosopher of social science René Girard (1923-2015). The name of the theory derives from the philosophical concept mimesis, which carries a wide range of meanings. In mimetic theory, mimesis refers to human desire, which Girard thought was not linear but the product of a mimetic process in which people imitate models who endow objects with value. "Man is the creature who does not know what to desire, and he turns to others in order to make up his mind. We desire what others desire because we imitate their desires."
Memetic premium is a phenomenon in which people attribute higher monetary value to an idea because they: 1. See other people value an idea as well

These are two very different modes of cultural interaction. Charli’s approach invites participation: the memes exist for remixing, the portrayed scene
Man is the creature who does not know what to desire, and he turns to others in order to make up his mind. We desire what others desire because we imi
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
Brave ideas break through.
In producing media — writing, filming, editing, recording — we have a choice between producing content or chasing the singular. Frustration with the i
One reason Meta is eager to offer a whatever-you-need platform experience is that Instagram doesn’t want to be a dumping ground for cutdown clips anym
So what does this mean for social teams and creators? If you’re good at long content, IG wants to be your platform sooner rather than later.
essential lessons in the art of hospitality
Imagine, though, that instead of resorting to one of these fallback positions, you asked yourself: What is the hospitality solution? What if you force
This is a hospitality solution: a problem that we solved not by sneakily chipping away at the service we were offering but by blowing it out in the op
Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaur
the qualities required of hosts: confidence, joviality, risk tolerance. It takes a lot of self-possession to put yourself in charge of other people’s
we’ve always been influenced in what we find beautiful or valuable or important, of course, but what’s new is the speed at which one is inundated with
You can use algorithms to surface new things. But algorithms are not nearly as good as human curators yet. Whatever pattern matching is going on insid
But there’s a difference between collecting and curating.With collecting, building the collection itself is often the end goal. Not so with curating.





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