Luxury Economy & New Luxury

to be successful, you have to have the combination between modernity and timelessness.

Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?

Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more

The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in...