Luxury Economy & New Luxury
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Luxury Economy & New Luxury
A big thing I have changed my mind about over the last few years is the importance of efficiency. I hate that I was such a sucker. I bought in. I joined the cult. I do still get triggered by stupidity disguised as inefficient processes, I’ve stopped looking at the world through a lens of efficiency. Being slow, having time to think, having your own thoughts, disconnecting, not being tethered to a device – these are luxuries.
to be successful, you have to have the combination between modernity and timelessness.
KG • Letter #100: Bernard Arnault (2016)
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
KG • Letter #100: Bernard Arnault (2016)
This book addresses the No 1 challenge for luxury brands today: how can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?
The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I
Danielle Vermeer | Teleporttwitter.com