Luxury Economy & New Luxury
sari and
Luxury Economy & New Luxury
phoebe added 6mo
Brad Barrish added 8mo
to be successful, you have to have the combination between modernity and timelessness.
KG • Letter #100: Bernard Arnault (2016)
alex added 1y
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more
KG • Letter #100: Bernard Arnault (2016)
alex added 1y
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
amazon.com
sari added 1y
This book addresses the No 1 challenge for luxury brands today: how can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?
sari added 1y
Juan Orbea added 1y
Matthew Giampetroni added 2y
The "nicheification" of culture isn't new
Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers
@andjelicaaa breaks down the why into 4 demand models:
1. Bandwagon Model
2. Snob Model
3. Veblen Model
4. Corteiz Model
Let's dig in...
Danielle Vermeer added 2y
Sarah Owen added 2y