Luxury Economy & New Luxury
sari and
Luxury Economy & New Luxury
Brad Barrish added 8mo
The "nicheification" of culture isn't new
Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers
@andjelicaaa breaks down the why into 4 demand models:
1. Bandwagon Model
2. Snob Model
3. Veblen Model
4. Corteiz Model
Let's dig in...
Danielle Vermeer added 2y
How luxury transformed from opulence to populace, and what it means for brands
Sara Bernatamericanmarketer.com
sari added 3y
sari added 3y
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more
KG • Letter #100: Bernard Arnault (2016)
alex added 1y
sari added 3y
sari added 3y
Luke Burgis: The Power of Mimetic Desire [The Knowledge Project Ep. #138]
The Knowledge Projectfs.blog![Thumbnail of Luke Burgis: The Power of Mimetic Desire [The Knowledge Project Ep. #138]](https://s3.amazonaws.com/public-storage-prod.startupy.com/media/images/thumbnails/curation/742b1d6b/thumbnail.png)
Juan Orbea added 2y
Charting the Rise and Fall of the Global Luxury Goods Market
visualcapitalist.com
sari added 3y