Luxury Economy & New Luxury

The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I

In an age of all information all at once + decision abundance The new luxury is deep context + slowness The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references