phoebe

with tiktok temporarily closed, maybe it’s time to rethink how we use the internet. imagine if instagram shut down at 9 pm, like a grocery store, or X closed at 11 pm (open late, but not 24/7). we might all feel a little less pressure—to read, to post, to exist online all the time. maybe we’d sleep better, feel calmer, even be happier. a digital ... See more

Don’t get paralyzed by testing everything. If you can’t get statistical significance within a month, use pre/post analysis instead. Trust intuition more, especially when:

You have low traffic/conversion volumes

The change is low-risk

You need to move quickly

The impact is obvious