Attention Economy
sari and
Attention Economy
sari and
Once I started to think in terms of TTI, it upended the entire concept of attention for me and forced me to acknowledge that maybe people’s attention spans weren’t getting shorter after all.
Framed through the lens of TTI, audiences don’t suffer from a dilemma of shortened attention spans, but rather a dilemma of increased choice (see the abundance crisis above).
Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many of the dust-ups from other platforms still make their way onto my For You page. Rather than a standalone platform, as it was in its early days, TikTok has become the ocean into which—and out of which—t
... See moreI want to be realistic about how the mind works today, which is on multiple streams. And this situation isn’t going to change. We can set up full attention as an ideal, but our digital devices are producing a different way of attending.
the degree to which attention discourse is invested in a clear “subject” looking at an “object”: a binary relation that many of those other methods have challenged.
attention as an outgrowth of interest and, crucially, of choice.