Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
Gaining a following on social media is a measure of people’s attention. It is not a measure of benefit to others, nor knowledge, nor sincerity, nor wisdom, nor leadership capability - yet these are some of things that are needed to minimize the harm from having a following.
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top highlight: the role of the artist and designer that’s most important to me right now is indeed one as an orchestrator of attention
To optimize for viral growth, today’s social platforms are designed to feature entertainers and sensationalized content in a one-to-many fashion to generate more ad impressions... this is inducing divisiveness and reducing human interaction to just tapping on a like button.