Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
I want to be realistic about how the mind works today, which is on multiple streams. And this situation isn’t going to change. We can set up full attention as an ideal, but our digital devices are producing a different way of attending.
Dirt • Dirt: Disordered Attention
the degree to which attention discourse is invested in a clear “subject” looking at an “object”: a binary relation that many of those other methods have challenged.
Dirt • Dirt: Disordered Attention
To optimize for viral growth, today’s social platforms are designed to feature entertainers and sensationalized content in a one-to-many fashion to generate more ad impressions... this is inducing divisiveness and reducing human interaction to just tapping on a like button.
Dan Kurani • A Kinder Internet
Being fine with periods of solitude, working alone, pushing things forward without others cheering you on...that's a superpower.
The ability to run your own race, despite what the world is doing, initially looks behind - but puts you out front.
Dr. Julie Gurnertwitter.com