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Why Figma Wins
Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acqu
The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:When
𝗧𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: “A lot of products fail because they’re not well-marketed. If you ship a feature and no-one knows, did it really
Product and marketing timelines don’t necessarily have to be synchronized. There is a tendency for companies to strive for the grand launch without d
A trend is a fad whose demand is not satisfied. A fad is a trend whose demand is satisfied too quickly. The lesson? If you experience success, do not
This is silly simplified but people who work in “Brand” are typically valued for their taste and ability to forecast and predict trends. They see the
One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane,
If there's any kind of lesson in all this, it's mostly some advice I want to give myself. The lesson is simply: speak up. It's OK to slip into advocac
look at how the word “community” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torche
to be truly radical is to make hope possible rather than despair convincing.
