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What are WeChat Mini-Programs? A Simple Introduction

Why Figma Wins

Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acqu

The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:When

𝗧𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: “A lot of products fail because they’re not well-marketed. If you ship a feature and no-one knows, did it really

Product and marketing timelines don’t necessarily have to be synchronized. There is a tendency for companies to strive for the grand launch without d

In order to successfully onboard a horizontal product, we need to increase their skill over time to keep up with their changing goals. New users do n

A trend is a fad whose demand is not satisfied. A fad is a trend whose demand is satisfied too quickly. The lesson? If you experience success, do not

This is silly simplified but people who work in “Brand” are typically valued for their taste and ability to forecast and predict trends. They see the

One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane,

Similarly, I wonder whether the creator economy, as it matures, will resemble less of its original promise (a way for people to do the things they lov

If there's any kind of lesson in all this, it's mostly some advice I want to give myself. The lesson is simply: speak up. It's OK to slip into advocac

look at how the word “community” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torche

to be truly radical is to make hope possible rather than despair convincing.

10 key insights from Lenny Rachitsky on building a successful newsletter: 1. What do people ask you about that you don't have a great answer to? Vi

The Substackerati

the answer for publishers in the age of AI is no different than it was in the age of Aggregators: build a direct connection with readers. This, by ext

Curation leads to expertise. Through curation, you better understand yourself, history, and unlikely connections across fields. Increasingly, we will

we’ve always been influenced in what we find beautiful or valuable or important, of course, but what’s new is the speed at which one is inundated with

You can use algorithms to surface new things. But algorithms are not nearly as good as human curators yet. Whatever pattern matching is going on insid

LLMs have three new capabilities that change the nature of search: Intuitive leaps: LLMs can answer poorly written questions with spooky-accurate ans

Unlike vertical search aggregators, boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommenda