marketing

A trend is a fad whose demand is not satisfied. A fad is a trend whose demand is satisfied too quickly. The lesson? If you experience success, do not try to satisfy all the demand. Instead, always maintain a ring of desire around your work of people who are intrigued but can’t get it quite yet. Do it long enough and an organic trend will emerge.

-vi

The Laws ofAdvertising

1. Nobody cares

2. If its not seen, its useless

3. You need risk to stand out

4. Don’t bore, seduce.

5. You can’t create by committee

6. Fun > Serious

A great story about marketing and advertising:

About 80 years ago ad man Claude Hopkins had a major problem.

Here it is:

It was Hopkins' job to create advertising to sell Schlitz beer.

Schlitz, an unremarkable beer with nothing to recommend it over any other brew was ranked a miserable 15th in sales in the U.S. beer market.

Claude approached this projec