marketing
a gallery of resources and good reads to perfect your marketing, cold emails, referral strategies, SEO, and more
sari and
marketing
A trend is a fad whose demand is not satisfied. A fad is a trend whose demand is satisfied too quickly. The lesson? If you experience success, do not try to satisfy all the demand. Instead, always maintain a ring of desire around your work of people who are intrigued but can’t get it quite yet. Do it long enough and an organic trend will emerge.
-vi
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The Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious
A great story about marketing and advertising:
About 80 years ago ad man Claude Hopkins had a major problem.
Here it is:
It was Hopkins' job to create advertising to sell Schlitz beer.
Schlitz, an unremarkable beer with nothing to recommend it over any other brew was ranked a miserable 15th in sales in the U.S. beer market.
Claude approached this projec
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This PMM from Spain got laid off so she made this video to stand out in the job market and I loveeee itttt. It's broken LinkedIn! https://t.co/emnEKVe68a
great example of standing out