marketing
a gallery of resources and good reads to perfect your marketing, cold emails, referral strategies, SEO, and more
sari and
marketing
One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an ef... See more
Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments
This is silly simplified but people who work in “Brand” are typically valued for their taste and ability to forecast and predict trends. They see the power in the details that will later shape public opinion about a brand. Do we use a red heart emoji or a white heart emoji? Meaningless to 9 out of 10 people in a board room but worthy of a full deba... See more
How to Move From Social Marketing to Brand Marketing
brand marketing vs. product marketing
A trend is a fad whose demand is not satisfied. A fad is a trend whose demand is satisfied too quickly. The lesson? If you experience success, do not try to satisfy all the demand. Instead, always maintain a ring of desire around your work of people who are intrigued but can’t get it quite yet. Do it long enough and an organic trend will emerge.
-vi
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The Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious
A great story about marketing and advertising:
About 80 years ago ad man Claude Hopkins had a major problem.
Here it is:
It was Hopkins' job to create advertising to sell Schlitz beer.
Schlitz, an unremarkable beer with nothing to recommend it over any other brew was ranked a miserable 15th in sales in the U.S. beer market.
Claude approached this projec
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