marketing

a gallery of resources and good reads to perfect your marketing, cold emails, referral strategies, SEO, and more

A trend is a fad whose demand is not satisfied. A fad is a trend whose demand is satisfied too quickly. The lesson? If you experience success, do not try to satisfy all the demand. Instead, always maintain a ring of desire around your work of people who are intrigued but can’t get it quite yet. Do it long enough and an organic trend will emerge.

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sari

The fundamental message of marketing must change from "we want your money" to "we share your interests".