marketing
a gallery of resources and good reads to perfect your marketing, cold emails, referral strategies, SEO, and more
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marketing
mind-blowing pres on marketing and human behavior
The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell
Lynn Serafinn • 6 highlights
a.co
The Long and the Short of It - Balancing Short and Long-Term Marketing Strategies
maynardpaton.com
The real genius behind Barbie's success wasn't the $150 million marketing budget.
Prior to the film's launch, Mattel (owner of Barbie) pushed their licensing agreements to 100+ brands.
Its why they felt *everywhere*
Brands that collaborated... See more
As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth.
ARR grew 100x in 4 yrs while CAC <12 mos.
Now every company is asked to do the same.
I shared how we did it in a recent talk to @ycombinator & @sequoia... See more
Jaleh Rezaeitwitter.comThe biggest mistake a consumer company can make, Arnault says, is to delegate advertising to the marketing department.
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
One of the surprising and counter-cultural truths about modern-day marketing, which I suspect drives many efficiency-minded people practically insane, is that physical direct mail continues to work really, really well.It makes no sense purely from an efficiency standpoint because it's a very expensive way of reaching a single person. But from an... See more
Rory Sutherland • Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
HeadsUp: Turn Usage Data into Dollars
headsup.ai