marketing
a gallery of resources and good reads to perfect your marketing, cold emails, referral strategies, SEO, and more
by sari and · updated 16d ago
marketing
How the Sausage Gets Made: Digital Marketing & Attribution
1 highlight
Sam Blumenthal added 2y ago
A great story about marketing and advertising:
About 80 years ago ad man Claude Hopkins had a major problem.
Here it is:
It was Hopkins' job to create advertising to sell Schlitz beer.
Schlitz, an unremarkable beer with nothing to recommend it over any other brew was ranked a miserable 15th in sales in the U.S. beer market.
Claude approached this projec
... See morealex added 5mo ago
The real genius behind Barbie's success wasn't the $150 million marketing budget. Prior to the film's launch, Mattel (owner of Barbie) pushed their licensing agreements to 100+ brands. Its why they felt *everywhere* Brands that collaborated include: - AirBnB (rent Ken's dream… Show moresari added 1y ago
fresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
by Mark Sareff
alex added 2mo ago
sari added 2y ago
Katarina Andrejević added 2y ago
Airtable | Everyone's app platform
sari added 1y ago
really great list of the best people in PR, by Andy Dunn
02. 2023 Predictions - Google Drive
Alara Orhon Ozseker added 2y ago
sari added 16d ago