Product Marketing

Product and marketing timelines don’t necessarily have to be synchronized. There is a tendency for companies to strive for the grand launch without disclosing anything beforehand. They aim for a perfectly orchestrated moment when the product is fully prepared and tested across all platforms, marketing stories are polished, PR is primed, and the t... See more

𝗧𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: “A lot of products fail because they’re not well-marketed. If you ship a feature and no-one knows, did it really matter? So a lot of times people give up on features too soon. They ship something, the data says it doesn’t work, they kill the feature. Well, did you tell people abou... See more