The Creator Economy

Similarly, I wonder whether the creator economy, as it matures, will resemble less of its original promise (a way for people to do the things they love), in favor of a “creator industrial complex.” Part of the problem is that creativity comes in fits and starts, and can’t always be tamed into a predictable routine. If you’re obligated to create... See more

8 insights on winning in the creator economy from the guy building Skool (Sam Ovens): 1.) Organic is king – YouTube, Podcast, Newsletters. Cut clips of long-form to distribute on short-form platforms (don't do this yourself, get a system/team in place to do it). 2.) Membership model –... See more

What we’re seeing isn’t just a media trend. It’s a shift in the architecture of power. Attention → Speculation → Allocation. This is the new supply chain.

Traditional economic theory assumes information flows serve resource allocation. But increasingly, resource allocation serves attention flows. We've moved from an economy where attention supports... See more

Telling everyone they’re a creator has only fostered a new strain of imposter syndrome . Being called a creator doesn’t make you one or make you feel like one; creating something with weight does . When you’ve made something heavy—something that stands on its own—you don’t need validation. You just know, because you feel its weight in your hands .... See more

Browsing the internet used to be a hobby of mine. Ever since my dad got us a modem when I was around ten, I spent hours at a time just looking at different websites. The internet felt like a limitless expanse of free expression. Now, despite how many more people use the internet, I usually end up at the same three or four websites, and I end up a... See more

The aspect ratio of our lives has changed. By narrowing our field of view, cutting off our peripheral vision, the phone doesn’t just remove us from space and provoke a sense of claustrophobia. It isolates us.