The Creator Economy

Browsing the internet used to be a hobby of mine. Ever since my dad got us a modem when I was around ten, I spent hours at a time just looking at different websites. The internet felt like a limitless expanse of free expression. Now, despite how many more people use the internet, I usually end up at the same three or four websites, and I end up a l... See more

The aspect ratio of our lives has changed. By narrowing our field of view, cutting off our peripheral vision, the phone doesn’t just remove us from space and provoke a sense of claustrophobia. It isolates us.

Much of the pleasure of “generating content” — whether through a machine or by some other means, about oneself or about other things or about other things as a way to signify oneself — is in imagining that someone else might also want it. The content is not just for you to consume but to anchor shared experience, or at least allow us to imagine its... See more

Inherent in the concept of moral contagion, then, is the idea that moral-emotion expressions are among the most powerful signals to the self and others about one’s identity. As such, they may be among the most functionally relevant forms of expressions in the context of moral and political discourse online, where moral and political identities are ... See more

we define moral-emotion expression in social-media text as representational expressions of affect that reliably signal, either to others or to the self, that something is relevant to the interests or good of society, as defined by the conceptual knowledge of the expresser.

In the context of political discourse online, moralized content containing moral-emotion expression is consistently associated with increased sharing across various topics, among laypeople and political leaders, and during consequential political events. We call this phenomenon moral contagion .

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.