The Creator Economy

Much of the pleasure of “generating content” — whether through a machine or by some other means, about oneself or about other things or about other things as a way to signify oneself — is in imagining that someone else might also want it. The content is not just for you to consume but to anchor shared experience, or at least allow us to imagine its... See more

Inherent in the concept of moral contagion, then, is the idea that moral-emotion expressions are among the most powerful signals to the self and others about one’s identity. As such, they may be among the most functionally relevant forms of expressions in the context of moral and political discourse online, where moral and political identities are ... See more

we define moral-emotion expression in social-media text as representational expressions of affect that reliably signal, either to others or to the self, that something is relevant to the interests or good of society, as defined by the conceptual knowledge of the expresser.

In the context of political discourse online, moralized content containing moral-emotion expression is consistently associated with increased sharing across various topics, among laypeople and political leaders, and during consequential political events. We call this phenomenon moral contagion .

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

A democratic cultural politics would be developmentalist — oriented to learning, growth and discovery — rather than presentist. All kinds of resources made available by digital hyperconnectivity could support such a developmentalist cultural politics. But the algorithms that feed us what we like or register what is popular — and thereby performativ... See more