The Creator Economy

People often say that IG feels aspirational, polished, and often leads to feelings of inadequacy, while TikTok is authentic, fun, and uplifting. Why? Creator monetization is a huge, underrated factor (in addition to content format & interest vs. social graph). Thread👇

Let's stop celebrating creator funds, incremental creator features, and shallow rhetoric about creator empowerment. All of these will fail to solve creators' economic precarity, so long as we fail to fix the fundamental issue, which is OWNERSHIP.