The Creator Economy

We’re moving into the era of creators as marketing channels. It feels like Facebook ads in 2012: the distribution is mis-priced and the attention has already shifted, but companies are too stuck in their ways to adapt.

#fuckapple, a thread I cofounded @fanhouseapp 8 months ago to empower creators to monetize their content. We pay creators 90% of earnings. Now, Apple is threatening to remove Fanhouse from the app store unless we give them 30% of creator earnings. This is theft and exploitation.