The Creator Economy
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The Creator Economy
We need more than first responders to navigate crises and create change. Source: https://buildingmovement.org/blog/mapping-our-social-change-roles-in-times-of-crisis/
The unspoken truth about "the creator economy”
Most creators don’t make any money at all (and want to)
- 43k Spotify artists are pulling in 90% of the royalties
- The average non-“top tier” Spotify artist earns $144/year
- The top 1% of OnlyFans accounts make 33%... See more
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People often say that IG feels aspirational, polished, and often leads to feelings of inadequacy, while TikTok is authentic, fun, and uplifting.
Why? Creator monetization is a huge, underrated factor (in addition to content format & interest vs. social graph).
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