The Creator Economy

Inherent in the concept of moral contagion, then, is the idea that moral-emotion expressions are among the most powerful signals to the self and others about one’s identity. As such, they may be among the most functionally relevant forms of expressions in the context of moral and political discourse online, where moral and political identities are... See more

we define moral-emotion expression in social-media text as representational expressions of affect that reliably signal, either to others or to the self, that something is relevant to the interests or good of society, as defined by the conceptual knowledge of the expresser.