The Creator Economy

This doesn’t mean decentralized collective action can’t be effective; rather, the efficacy of action through voice within the existing platform ecosystem is limited .

YouTube is less surprising than its peers, especially TikTok. While the latter has an almost telepathic capacity for serving you a wide variety of content it thinks you’ll like, YouTube is instead a platform designed for long-term buy-in. Creators are less likely to go viral on a one-off video on YouTube than they are on TikTok, but they’re more... See more