The Creator Economy

Platform workers’ liminal status makes them much more vulnerable to exploitation. In the United States, most gig workers and creators are classified as “independent contractors,” a categorization the IRS defines as “people who offer their services to the general public” in an independent trade, business, or profession. In practical terms, this... See more

As it turns out, the constrained opportunity of the Creator Economy hasn’t lived up to its sky-high expectations. As many creators quickly learned, finding 1,000 true fans is something very few people are actually able to do. Most creators can’t break through platforms’ algorithms. Most creators are not marketing experts. Most creators are not... See more