Jonathan Quaade
@jonathanquaade
Jonathan Quaade
@jonathanquaade
‘They know they should do one thing but they feel they should do something else. And they can’t reconcile the two things. Generally you should go with what you feel that you should do. Because your emotional system is a great deal smarter than you give it credit for. You have to figure out how to make your emotional system make decision so you can
... See moreEmbrace naivety / Talk at CSM split this up and
Similar to the brain and mind idea that Isabel talks about in her article .
branding, strategy and positioning and
Hard to get is unforgettable. When a brand is captivating and even a bit scarce, it makes for a more-powerful long-term relationship.