Jonathan Quaade
@jonathanquaade
Jonathan Quaade
@jonathanquaade
I
going to focus on Microsoft and you know so for my 20s I was monomaniacal I did not read broadly
branding, strategy and positioning
Jasmine Bina, Concept Bureau
Transformational ideas for software—the ones that could become huge businesses and change the world—are rare and hard to spot. Even when they do work out, they often take tremendous effort and require an appetite for risk.
In contrast, incremental improvements to existing software are far easier to find . If you’re opinionated
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‘Founders tend to over integrate all the advice. They know they should do something but they feel like they should do something to else. In general you should go with what you feel that you should do. Because your emotional system is a great deal smarter than you give it credit for.’ - Joshua Schater
Businesses want to be active participants in their customers’ social landscape, because brand values are the last battleground for differentiation. This is the very justification for community marketing, and the driving force behind the evolution of brand social media accounts from joke memes to increasingly woke and personal human voices. Offering
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