do what you love, but solve for distribution
time to get over yourself and engage in some cringey self-promotion
sari and
do what you love, but solve for distribution
Kafka would whiff on this, but the other two would excel if you told them this was a necessary part of achieving their artistic dreams. There is this idea that prolific, famous creative people are wilting flowers who are just accidentally dedicated to perfecting their craft and making work that is both authentic and widely popular. I think people e... See more
Sasha Chapinsubstack.comBuilding things will become easier and easier
Getting people to care will become harder and harder
This is now the #1 bottleneck for company comms
Companies are launching and shipping every day, nonstop.
They have taste, judgment, execution
Attention is all they lack
Lulu Cheng Meservey
Any AI application can be copied by other teams. The winner gets determined by:
1) whether people know you exist
2) whether people like your vibe
3) whether people trust you with their most sensitive data
These are in increasing order of difficulty
Lulu Cheng Meserveyx.comOur friends at MSCHF once shared a fascinating anecdote: they always have release parties for their drops the night before. They want to celebrate making the work rather than how the work is received.
There’s a lot of wisdom in this. First, it’s common for our hoped-for release day dreams to outpace reality. Outsized expectations can cause us to mis... See more
There’s a lot of wisdom in this. First, it’s common for our hoped-for release day dreams to outpace reality. Outsized expectations can cause us to mis... See more
Promotional Principles for Creative People
in today’s culture, you need to be 10x more controversial than you think to win the attention game.
the biggest risk you’ve ever taken with your reputation is not big enough.
people are STARVING for a spectacle and they are dying to give you the attention your company needs.
give the people what they want, and you will be rewarded more than you ... See more
Royx.comWriter David Foster Wallace said that he thought good nonfiction was a chance to “watch somebody reasonably bright but also reasonably average pay far closer attention and think at far more length about all sorts of different stuff than most of us have a chance to in our daily lives.” Amateurs fit the same bill: They’re just regular people who get
... See moreCeline Nguyen • Everything I Read in February 2025
Think of everything as work in progress and share it without the pressure of trying to make it perfect
When you believe the work before you is the single piece that will forever define you, it’s difficult to let it go. The urge for perfection is overwhelming. It’s too much. We are frozen, and sometimes end up convincing ourselves that discarding the entire work is the only way to move forward. The only art the world gets to enjoy is from creators wh
... See more