do what you love, but solve for distribution
time to get over yourself and engage in some cringey self-promotion
sari and
do what you love, but solve for distribution
Be the bait you wish to see in the world
Our friends at MSCHF once shared a fascinating anecdote: they always have release parties for their drops the night before. They want to celebrate making the work rather than how the work is received.
There’s a lot of wisdom in this. First, it’s common for our hoped-for release day dreams to outpace reality. Outsized expectations can cause us to mis... See more
There’s a lot of wisdom in this. First, it’s common for our hoped-for release day dreams to outpace reality. Outsized expectations can cause us to mis... See more
Promotional Principles for Creative People
in today’s culture, you need to be 10x more controversial than you think to win the attention game.
the biggest risk you’ve ever taken with your reputation is not big enough.
people are STARVING for a spectacle and they are dying to give you the attention your company needs.
give the people what they want, and you will be rewarded more than you ... See more
Writer David Foster Wallace said that he thought good nonfiction was a chance to “watch somebody reasonably bright but also reasonably average pay far closer attention and think at far more length about all sorts of different stuff than most of us have a chance to in our daily lives.” Amateurs fit the same bill: They’re just regular people who get
... See moreCeline Nguyen • everything i read in february 2025
Think of everything as work in progress and share it without the pressure of trying to make it perfect
When you believe the work before you is the single piece that will forever define you, it’s difficult to let it go. The urge for perfection is overwhelming. It’s too much. We are frozen, and sometimes end up convincing ourselves that discarding the entire work is the only way to move forward. The only art the world gets to enjoy is from creators wh
... See moreCeline Nguyen • everything i read in february 2025
When you believe the work before you is the single piece that will forever define you, it’s difficult to let it go. The urge for perfection is overwhelming. It’s too much. We are frozen, and sometimes end up convincing ourselves that discarding the entire work is the only way to move forward. The only art the world gets to enjoy is from creators wh... See more
Rick Rubin, The Creative Act: A Way of Being
Writer David Foster Wallace said that he thought good nonfiction was a chance to “watch somebody reasonably bright but also reasonably average pay far closer attention and think at far more length about all sorts of different stuff than most of us have a chance to in our daily lives.” Amateurs fit the same bill: They’re just regular people who get ... See more
Think of everything as work in progress and share it without the pressure of trying to make it perfect
Writer David Foster Wallace said that he thought good nonfiction was a chance to “watch somebody reasonably bright but also reasonably average pay far closer attention and think at far more length about all sorts of different stuff than most of us have a chance to in our daily lives.” Amateurs fit the same bill: They’re just regular people who get ... See more
Think of everything as work in progress and share it without the pressure of perfection