do what you love, but solve for distribution
time to get over yourself and engage in some cringey self-promotion
sari and
do what you love, but solve for distribution
from Make your Stuff by Austin Kleon:
“it’s not enough to be good. In order to be found, you have to be findable.”
“If you want people to know about what you do and the things you care about, you have to share.”
“Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.”
“Teaching people
... See moreWriter David Foster Wallace said that he thought good nonfiction was a chance to “watch somebody reasonably bright but also reasonably average pay far closer attention and think at far more length about all sorts of different stuff than most of us have a chance to in our daily lives.” Amateurs fit the same bill: They’re just regular people who get ... See more
Think of everything as work in progress and share it without the pressure of trying to make it perfect
My new X, is coming out in X(!) days and I am…shall we say? panicking just a smidgen. Perhaps because X has been in development for so long, I just kept pushing it to the edges of my mind, like “Oh, that’s ages away! I’ll get to marketing or promoting it or talking about it when it’s time.” Or maybe it’s just the fact that I’m not really
... See more- As an author in 2023, unless you’re Donna Tartt (and even if you are Donna Tartt honestly, because even Donna Tart has a Public Persona), it impossible to sell books without selling yourself. I spent approximately 12,302 hours writing pithy Twitter posts, drafting earnest Instagram posts, creating fucking Canva graphics, and sharing Insta stories i
Sara Petersen • Some truths about writing a book
surrender to the cringe
Take a moment to consider why you’ve heeded the call. What’s stopped you from doing the damn thing? A fear of being cringe? A fear of not being good enough?
When you first start out, life will be exactly how it was before you started doing the thing except now t... See more
Take a moment to consider why you’ve heeded the call. What’s stopped you from doing the damn thing? A fear of being cringe? A fear of not being good enough?
It's all going to flicker out at some point with everything else.
When you first start out, life will be exactly how it was before you started doing the thing except now t... See more
Cissy Hu • Year of doing the damn thing
As I prepare to transition from my “heads down building a product” era to “I’ve worked so hard to build this thing, get over yourself and engage in some cringey self-promotion” era I need to fully embrace Austin Kleon’s mantra: “it’s not enough to be good. In order to be found, you have to be findable.”
Along those lines, this quote stopped me in my
... See moreBranding gets a bad rap, but it’s heart work, which writers already do by default. It’s asking yourself, “what is my work really about, what is its essence, what is its purpose, what does it evoke?” Branding is just taking the answers to those questions and making sure each decision you make about your work stays true to them.
Amanda B. Hinton • The Producer Behind Some of Substack’s Most Beloved Newsletters
Any AI application can be copied by other teams. The winner gets determined by:
1) whether people know you exist
2) whether people like your vibe
3) whether people trust you with their most sensitive data
These are in increasing order... See more
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