branding, strategy and positioning
“Strategy is the art and science of moving into a position of advantage in an adversarial environment”
WHAT EVEN IS STRATEGY
WHAT EVEN IS STRATEGY
nemesisglobal.substack.com
Instead of asking people for advice and looking for the average of all the advice you get, you should probably be taking bigger, bolder bets.
If the average is failure, you don't want to implement average advice.
If the average is failure, you don't want to implement average advice.
To grow your business, you have to make big bets
People already have pretty sophisticated understanding of brands already, and brand isn't underestimated. It's just that you really have to stress test. Do people really need it when they say they want to have a revolutionary brand? Or they want to have a brand that changes everything, or that they're very committed to renovating or redoing or upda
... See moreWe very much believe brands first. Often the times the product is that brand for the clients that we work with. People are paying that premium for the brand. But the brands informs everything else, including product, the org chart, including user experience and sales and the obvious stuff, like marketing and the actual branding function. But the b
... See moreJasmine Bina
it’s really about creating a competitive market, like pushing all the ideas out, and the best ones will win.
Baukunst • This Could Still Be a Movement: Why Mars Needs a Creative Director
nstead of focusing on issues directly, focus on the thing that is going to collectivize people best. Focus on the story arc, the thing that is going to really give people a sense of collective purpose first, and just by virtue of bringing people Together in a more positive, optimistic way, we'll create byproducts that will solve those problems.
Baukunst • This Could Still Be a Movement: Why Mars Needs a Creative Director
I think what's interesting about this image is that it’s our reality today, and you can look at every detail in this image. It's very deliberate; it's not a fluke. There’s a bed in the corner, and it's about the proximity of work, sleep, and leisure. You see art in the corner, and a picture of the guy’s family in the background. He’s not wearing a
... See moreBaukunst • This Could Still Be a Movement: Why Mars Needs a Creative Director
an image equals a new horizon which equals a space for action, a collective game plan, and a new story arc initiated.