branding, strategy and positioning
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
... See moreBrand is an organising belief. When you have a strong organising belief, you’ve made the only decision you’ve needed to make. Because everything gets filtered through that belief.
What do stand for? What do we need to do here?
it’s really about creating a competitive market, like pushing all the ideas out, and the best ones will win.
Baukunst • This Could Still Be a Movement: Why Mars Needs a Creative Director
Every story that matters is one that creates tension in its time. This doesn’t mean you have to be controversial or employ shock value. On the contrary, it means you have to make a statement about the world and force people to choose a side.
Jasmine Bina, Concept Bureau
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one
(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software
a brand is a "point of view" of a company. emphasis on pov.
linkedin.com • Search results for ethan mollick. There are 10 results. Currently on the page 1 of 41 search result pages.
straight facts everyone forgets it
nstead of focusing on issues directly, focus on the thing that is going to collectivize people best. Focus on the story arc, the thing that is going to really give people a sense of collective purpose first, and just by virtue of bringing people Together in a more positive, optimistic way, we'll create byproducts that will solve those problems.
Baukunst • This Could Still Be a Movement: Why Mars Needs a Creative Director
Look for how your brand can connect to more than just one part of someone’s life. There is a story to be told that is much bigger than your product.
Make the connection and go deeper into your consumer’s world.