branding, strategy and positioning
The Taste Economy is the idea that there are essentially only three business moats: proprietary technology, supply chain innovation and taste.
IF YOU COULD TELL STRATEGIST SOMETHING ANONYMOUSLY, WHAT WOULD IT BE?
“Sometimes, it's not that deep.”
the valuable part of advertising is, to some extent, the process of producing it, not the advertising itself. Because it forces you to ask questions about a business which people mostly never get around to asking: What do we stand for? What’s our function? Who do we appeal to? Who’s our target audience? How do we present ourselves? How do we differ... See more
an image equals a new horizon which equals a space for action, a collective game plan, and a new story arc initiated.
Baukunst • This Could Still Be a Movement: Why Mars Needs a Creative Director
nstead of focusing on issues directly, focus on the thing that is going to collectivize people best. Focus on the story arc, the thing that is going to really give people a sense of collective purpose first, and just by virtue of bringing people Together in a more positive, optimistic way, we'll create byproducts that will solve those problems.
Baukunst • This Could Still Be a Movement: Why Mars Needs a Creative Director
Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact.
There is likely something that your user wants more than just a solution.
There is likely something that your user wants more than just a solution.