The most important comms advice for startups:
Do not try to appeal to everyone
You attract the right people by repelling the wrong people
Eg, how OpenAI was able to recruit top talent for less money https://t.co/6lYyXMTryM
The most important comms advice for startups: Do not try to appeal to everyone You attract the right people by repelling the wrong people Eg, how OpenAI was able to recruit top talent for less money https://t.co/6lYyXMTryM
How the Greatest Entrepreneurs Hire (h/t David Senra)
Steve Jobs stated that each new hire became a percentage of the company, so why wouldn’t you take the time to find all A-players?
David Ogilvy, as an already established businessman, would see advertisements that he liked and then cold call the person who made the ad — this is how he sourced his t
