The most important comms advice for startups:
Do not try to appeal to everyone
You attract the right people by repelling the wrong people
Eg, how OpenAI was able to recruit top talent for less money https://t.co/6lYyXMTryM
The most important comms advice for startups: Do not try to appeal to everyone You attract the right people by repelling the wrong people Eg, how OpenAI was able to recruit top talent for less money https://t.co/6lYyXMTryM
Vicente jokes that they have an internal “wrapper-death countdown” which keeps track of the number of days the company survived since the last time it was “pronounced dead.” Here are his thoughts on how startups can be successful in a market where the capabilities of frontier models continues to expand: • Do one thing really well. Vicente takes the
... See morekaustubhs • Wrapper_GPT_Startup---_Interesting_Take
• Don’t be afraid to zig when others zag. Canva made contrarian but conviction-driven decisions like staying private longer, avoiding outside leadership hires, and building a Swiss Army Knife product when conventional wisdom favored single-purpose tools. Staying true to your vision can be a key advantage.
• Canva employees have coaches, rather than
... See moreLenny's Newsletter • Inside Canva: Coaches Not Managers, Giving Away Your Legos, and Running Profitably | Cameron Adams (Co-Founder And…
How to convince people to join your startup
I actually researched and covered this in a previous issue, so go read that post. Here’s the high-level summary of what you need to get right:
I actually researched and covered this in a previous issue, so go read that post. Here’s the high-level summary of what you need to get right:
- Captivating vision —Make it easy for candidates to visualize what you are building toward and to feel like their work will be meaningful.
- A++ early team —The best
Lenny Rachitsky • Hiring your early team
However, even a great mission is not enough. The kind of recruit who would be most engaged as an employee will also wonder: “Are these the kind of people I want to work with?” You should be able to explain why your company is a unique match for him personally. And if you can’t do that, he’s probably not the right match.
Peter Thiel, Blake Masters • Zero to One
“Are these the kind of people I want to work with?” You should be able to explain why your company is a unique match for him personally. And if you can’t do that, he’s probably not the right match.