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Start in the future and work backward

If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as

Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact. There is likely something th

The Questions Before the Questions

We were going to create a brand to serve people, not advertise to them.

If you don’t have time to clean up, you don’t have time to cook Professionals understand that the project is the whole project, not simply the fun

Hindsight is 2020I don’t mean “hindsight is 20/20.” I’m talking about the year 2020.See, early in 2023, I wrote an article about starting and growing

A solid foundation requires a robust team structure. Hiring individuals who not only have the requisite skills but also align with the company’s cultu

When startups start taking off, the founders usually can't tell what's changed. It's some combination of all the random things they did to make it ta

The 37signals Guide to Internal Communication

2) Clear Roles & Decision Rights Without clear swim lanes and decision rights, individuals on teams feel disempowered and projects tend to stall out.

design is the embodiment of values. Design is the ultimate commitment to or compromise of one’s values. And this is how we go about the world. We make

When Times New Roman appears in a book, document, or advertisement, it connotes apathy. It says, “I submitted to the typeface of least resistance.” Ti

Asking people to change themselves instead of changing the work environment around them is a strategy that not only wastes resources but may also infu

When I train leaders in empathy, one of the first hurdles I need to get over is this stereotype that empathy is too soft and squishy for the work envi

Like many people I thought Covid, with its stopped clock and blunt force, would bring a major reckoning. A reckoning with small things, like what we w

Remember in the before times how on hard days you could grab your work bestie and go have lunch blocks away from whatever was bothering you?

Like many people I thought Covid, with its stopped clock and blunt force, would bring a major reckoning. A reckoning with small things, like what we w

People who don’t take themselves too seriously. They have to be able to laugh at themselves to succeed. What to look for: This is usually very easy to

The #1 thing I look for when hiring people is FIO. "Figure It Out" You can get pretty damn far just by being: - Resourceful - Reliable - Results or

@mckaywrigley I have a bunch of questions I ask. What would you build for yourself? What did previous companies you've worked for need? What are you a

Don’t shrink the vision to fit the doubt

Startup Handbook: Hiring Employees

“So thinking is prior to language. What language contributes is to firm up certain particular ways of seeing the world and give fixity to them. This h

“His own opinion, which he does not air, is that the origin of speech lie in song, and the origins of song in the need to fill out with sound the over

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warm minimalism

Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of

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