- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

- In this exclusive interview, she walks through the most important brand decisions startups can make to appear formidable, credible, and ready to make change. As you’ll note, none of them require a big budget or huge team — just supercharged attention to detail.CONSISTENCY IS EVERYTHING - Invest the time to clearly articulate a set of standards fo... See more

- Onsite team: a physical office space where all teams work - Remote, co-located, or 2nd office: small number of employees with similar skills committed to common performance goals working - Distributed teams (virtual teams): group of employees who are geographically dispersed with no physical officeBest practices for hiring a remote team - Find an... See more

- Lower the barriers to communication ○ Elect tools that encourage easy communication and transparency § Slack § Zoom § Figma - Make shared objectives explicit ○ Common cause is the glue that binds a team together ○ Before launching your team, start by specifying the why § 2 months: ask "what should our team accomplish in two months?" □ Encourage d... See more

- Recruiting is still a deeply human activity that requires connection and that doesn't change - Hiring remotely requires a more disciplined interview process, - Embrace the opportunity to be more disciplined. We want to make sure you have the right tools to continue interviewing candidates and building a strong pipeline Upgrade your tech stack now... See more