Strategy
by Claudiu · updated 2d ago
Strategy
- Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.
from “The best results arrive from solid and trustful relationships.” Atelier ... by Poppy Thaxter
Claudiu added 6d ago
Qualities of great strategy: p roblem-oriented: clearly identifies the problem; i nsight-driven: rooted in insights, both quantitative and qualitative; actionable: outlines concrete actions/investments that will solve this problem; focused: has a small number of high-leverage bets; cohesive: create a clear path from the problem to the solution.
from Getting better at product strategy by Lenny Rachitsky
Claudiu added 7d ago
There is one general, overarching caveat in this step: Stand out! Style matters. Whether you like it or not, clothing, letterheads, hairstyles, business cards, office space, and conversational style are noticed—big time. The design of your brand is critical. Buy some new clothes. Take an honest look at how you present yourself. Ask others how they
... See morefrom Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time by Tahl Raz
Claudiu added 2d ago
Your strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right
... See morefrom This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
Claudiu added 2d ago
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
from Uncover Your Difference by Meera Kothand
Claudiu added 6d ago
- Good strategy almost always looks this simple and obvious and does not take a thick deck of PowerPoint slides to explain. It does not pop out of some “strategic management” tool, matrix, chart, triangle, or fill-in-the-blanks scheme. Instead, a talented leader identifies the one or two critical issues in the situation—the pivot points that can mult... See more
from Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt
Claudiu added 8d ago
- - What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
from Positioning Your Startup is Vital — Here’s How to Nail It by First Round Capital
Claudiu added 8d ago
- This flips the script of brand strategy from product benefits to the story, and makes it imperative for brands to think like curators.
from Creativity Is Dead, Long Live Curation | Highsnobiety by Ana Andjelic
Claudiu added 4mo ago
- Great strategy isn’t about working forwards from backward-looking data in the form of numbers. It’s about working backwards from forward-looking data in the form of ideas.
from How the work really gets done
Claudiu added 2mo ago