Positioning Your Startup is Vital — Here’s How to Nail It

Positi on ing:  how  your  product  is  the  best  in  the  world  to  deliver  some  value  that  a  certain  well  defined  set  of  customers  cares  a  lot  about.  What  value  can y ou  deliver 

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our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more

Positioning: How your product is the best in the world delivering some value that well-defined companies care a lot about. How are you different? what value you can deliver that no one in the market can. And what market you are in?

‍Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.

‍“Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.”

Messaging versus positioning: they are distinct, and positioning is the fundamental input to the messaging.