Ted Glasnow
@tedglasnow
Ted Glasnow
Intercom: The best of automation and human customer service
intercom.com
Caviar Food Delivery & Takeout - From Restaurants Near You
trycaviar.com
Pay Per Mile Car Insurance - Metromile
metromile.com
Data Lakehouse Architecture and AI Company - Databricks
databricks.com
Zendesk: Customer Service Software & Sales CRM | Best in 2023
zendesk.com
Kylie Cosmetics by Kylie Jenner | Kylie Skin | Kylie Baby
kyliecosmetics.com
I spent this week looking at hundreds of companies and found that there are seven common ways to differentiate:1. Be the cheapest2. Be the highest quality3. Be the most convenient4. Be the safest5. Sell a proprietary product6. Sell something that makes people feel great buying 7. Focus on a niche underserved market
Lenny's Newsletter • Ways to differentiate your product
Michael Porter...found that there are only tow paths to winning a market.
1. Operational effectiveness : Performing activities better than rivals 2. Differentiating: Performing activities differently, or performing different activities, thanrivals
1. Operational effectiveness : Performing activities better than rivals 2. Differentiating: Performing activities differently, or performing different activities, thanrivals