GTM (go to market strategy)
by sari and · updated 9mo ago
GTM (go to market strategy)
- startups: build it and nobody will come until you figure out distribution which is way harder
alex added 9mo ago
sari added 2y ago
sari added 2y ago
Jay Matthews added 2y ago
Tom So added 2y ago
Tom So added 2y ago
A design-led approach to embracing an ecosystem strategy
5 highlights
Adam Zeiner added 2y ago
- As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to @ycombinator & @sequoia founders. Here's the summary:
Tom So added 2y ago
The One Growth Metric that Moves Acquisition, Monetization, and Virality — Reforge
11 highlights
Jordan Bester added 2y ago
Jordan Bester added 2y ago
