GTM (go to market strategy)
sari and
GTM (go to market strategy)
startups:
build it and nobody will come until you figure out distribution which is way harder
As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth.
ARR grew 100x in 4 yrs while CAC <12 mos.
Now every company is asked to do the same.
I shared how we did it in a recent talk to @ycombinator & @sequoia founders.
Here's the summary:
