Ted Glasnow

companies grow primarily through four possible Growth Engines:1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople.

There are two additional types of growth engines that we’ve seen — Partnerships ... See more

The most successful companies optimize monetization in some manner every quarter.

To promote the diffusion of best-practices, Uber has very frequent summits that brought all distributed employees together

The ambition to be global from day one was very rare before Uber. This ambition requires a blitz-scaling mentality

Hire before the problem arises. Planning allows for the anticipation of problems

The framework is made up of four steps:1. Context: Leadership shares a high-level strategy with Teams2. Plans: Teams respond with proposed plans3. Integration: Leadership integrates into a single plan, and shares with Teams4. Buy-in: Teams make final tweaks, confirm buy-in, and get rolling

The most important thing is B2B sales is list construction