the art of pricing

maybe more interesting and differentiated (and fun!) subscription bundles can be created by combining two things you wouldn't typically associate with each other pair a subscription someone really cares about and bundle it with one they only partially care about, so the latter feels like a bonus For example Netflix bundled with Blue Bottle, Kindl... See more

maybe we are at a "failure of imagination" point for most, if not all, consumer subscription services in how they relate to their users (pricing, everything)

Product framing often takes advantage of the brain’s tendencies to take shortcuts when estimating value Example: A steakhouse offers three steaks of escalating value. The brain will often assume the bottom one is too cheap and the top one is too expensive, ultimately taking the shortcut to the middle option.

“Good pricing is not about the price.  It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark

👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick!

If your customers perceive your discount as signaling a lack of confidence in your product's value, they may not want to buy it at any price.