added by Ted Glasnow and · updated 4mo ago
A quickstart guide to positioning
- The components are:
- Competitive alternatives
- Differentiated “features” or “capabilities”
- Value for customers
- Target customer segmentation
- Market category
from A quickstart guide to positioning by April Dunford
Sarah Wong added 5mo ago
- The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category
from A quickstart guide to positioning by April Dunford
Ted Glasnow added 2y ago
- We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more
from A quickstart guide to positioning by April Dunford
Ted Glasnow added 2y ago
- Positioning is like context setting for products. It’s a bit like the opening scene of a movie.
from A quickstart guide to positioning by April Dunford
Sarah Wong added 5mo ago
- history teaches us that companies that create market categories often lose in the long run to companies that gained a market foothold after the hard work of creating the category was already done.
from A quickstart guide to positioning by April Dunford
Sarah Wong added 4mo ago
- Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.
from A quickstart guide to positioning by April Dunford
Ted Glasnow added 2y ago
- Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.
from A quickstart guide to positioning by April Dunford
Ted Glasnow added 2y ago
- Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren't true - leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done
from A quickstart guide to positioning by April Dunford
Ted Glasnow added 2y ago
- most products could easily be positioned in multiple different market categories, with different competitors, providing a different value for different kinds of customers.
from A quickstart guide to positioning by April Dunford
Sarah Wong added 5mo ago