Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Niche Down: How To Become Legendary By Being Different

Hal Elrod

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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

David C. Baker • 34 highlights

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Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Martina Lauchengco

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore • 1 highlight

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Good Positioning Makes Everything Easier - Divinations - Every

Nathan Baschezevery.to
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This is Marketing: You Can’t Be Seen Until You Learn To See

Seth Godin • 9 highlights

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore

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Positioning: The Battle for Your Mind

Philip Kotler

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