Patrick Prothe

@patrickprothe

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”
by Ivan Zhao
x.com
i. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. ii. Never use a long word where a short one will do. iii. If it is possible to cut a word out, always cut it out. iv. Never use the passive where you can use the active. v. Never use a foreign phrase, a scientific word, or a jargon word if you can thin
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from Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz
I built and sold a business that allowed me to retire at age 44. It was called Data Storage, Inc., information, knowledge, and records management is my jam. 10 Years ago I gave a speech about the half life of knowledge to a bunch of MBA aspirants at a university business school. This is the Twitter synopsis. The half life of knowledge is the ... See more
by Scott Hambrick
x.com
gatekeeping is lame as hell. be happy that the love is shared. your personality shouldn’t be based around being the *only* person who likes something. isn’t it more fun to listen together?
instagram.com
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
by David C. Baker
amazon.com
34 highlights
“Why focus on the process when the world is outcome driven? Don’t results matter?

Yes, results do matter. But if you optimize for the outcome, you win one time.

If you optimize for a process that leads to great outcomes, you can win again and again.”
from 3-2-1: On the costs of habits, major life changes, and what money can't buy by James Clear
slow working
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
from BRUCE MAU'S MASSIVE CHANGE NETWORK by Bruce Mau
Slow working
Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense, m... See more
from 💡 How do you run a sustainable business?
Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.
from Hyperconnected Culture and Its Discontents by ROGERS BRUBAKER

from Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

from 3-2-1: On the costs of habits, major life changes, and what money can't buy by James Clear

from BRUCE MAU'S MASSIVE CHANGE NETWORK by Bruce Mau

from 💡 How do you run a sustainable business?

from Hyperconnected Culture and Its Discontents by ROGERS BRUBAKER