Patrick Prothe
@patrickprothe
Patrick Prothe
Life is a photograph where the circumstances fall short of ideal and the results are absolute. However, within the flawed photo, there is beauty in finality. It is humbling to relinquish control of the work to limitations. It is freeing to accept the outcome. There is a magic in letting chance and kismet fill the cracks where your diligence and amb... See more
bobbyhundreds • That's Enough.
Instead of building a community around a business, a company should strive to create new business models around its community. Why place community before market? Because if you focus on making an insanely good community, the profits will follow. I’m not saying you should throw away your GTM plan; on the contrary. Instead, it would be best to have a... See more
Medium • The Go-to-Market Strategy Is Dead (Killed by Web 3.0)
First things first, the product has to be great. It’s miserable trying to sell or market a product that isn’t useful.
Caroline Clark • Page Not Found
marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Marketing is about promoting products and services. First rule—you don’t try to serve everybody. You segment the available market, then target a segment, then position the product.
Jason Barron • The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness
In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
I’ll leave you with one final thought, highlighting the importance of teamwork between marketing and product to enable product and brand innovation: “Today, brands are not the preserve of a marketing department. Brands are too important to be left to the marketing department — or any other ‘department,’ come to that. Organizational ghettoes do not ... See more
Gibson Biddle • Branding for Builders
