Patrick Prothe
@patrickprothe
Patrick Prothe
The biggest difference is friction, I think. In B2C, the path is pretty clear: here’s the product, here’s the desire, here’s the purchase. You’re driving awareness and emotion toward something tangible.
But in B2B, you’re not just selling a product, you’re selling change inside an organization. That means you’re speaking to practitioners who feel... See more
But in B2B, you’re not just selling a product, you’re selling change inside an organization. That means you’re speaking to practitioners who feel... See more
Treat LinkedIn like an ecosystem
When I was 21, I spent $13,000 on a giant blue slide... It was the BEST WORST business decision I ever made 👇🏾
I'd just raised $300k for my first company.
We had ten± employees in a warehouse built for hundreds.
Before the desks had arrived, I installed a gaming room, a ball pool, and an enormous slide to get down from it.
Stupid. Immature. Completely
25 lessons from Rory Sutherland:
1. A flower is a weed with an advertising budget.
2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do.
3. To reach intelligent answers, you often need to ask really dumb... See more
The appeal of "proven" systems is obvious. In the uncertainty of entrepreneurship, who wouldn't want a reliable roadmap? The promise is seductive: "Follow these exact steps, and you'll achieve the same results as our success stories."
But this promise relies on a flawed assumption: that the entrepreneur implementing the system is fundamentally... See more
But this promise relies on a flawed assumption: that the entrepreneur implementing the system is fundamentally... See more
Abby Hue • The Myth of 'Proven Systems': Why Some Business Models Feel Exhausting While Others Energize
Each of us assigns different values to different things and our behaviors follow accordingly. This is one of the major reasons why it is nearly impossible to “convince” someone of the value of your products or ideas based on rational arguments and tangible benefits. It’s the ol’ Ferrari and Honda Odyssey debate again. Designer jean companies (or my
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
There’s an even bigger challenge needed to build a lasting business: scaling your taste, not just into a single object, but into an organization that can build and distribute many products that reflect that taste
Evan Armstrong • The Art of Scaling Taste
No matter how many people come over for dinner, you’re only going to be able to engage with a few.
And no matter how big the crowd in the arena, the musicians can only see the faces of a few hundred.
An investor can only be engaged and smart about a very small number of companies.
And it doesn’t matter how many students are in the class, the teacher
... See more