Patrick Prothe
@patrickprothe
Patrick Prothe
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic.
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic.
Sari Azout • The End of Productivity
From Ezra Klein:
AI might be able to churn out content faster than we can, but we still need a human mind to sift through and figure out what’s good. In other words, A.I. is going to turn more of us into editors. But editing is a peculiar skill. It’s hard to test for, or teach, or even describe. But it’s the crucial step in the creative process that
... See moreThe more I use AI, the more I realize ignoring its creative potential is like dismissing the ‘90s internet as a porn delivery system.
At first, I saw using AI as a binary choice between soulless efficiency or becoming a luddite and preserving your authentic human creativity.
Over the last few months, Claude has become my dream creative partner, and I... See more
At first, I saw using AI as a binary choice between soulless efficiency or becoming a luddite and preserving your authentic human creativity.
Over the last few months, Claude has become my dream creative partner, and I... See more
What matters in the age of AI is taste
When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.
Our interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and
... See moreSari Azout • The End of Productivity
For me, the goal is always to use AI to help people think better. Writing is thinking. That’s it. And if we don’t forget that, I believe the future of writing is going to be very exciting indeed.
Every • Writing with Machines
In a world of shallow takes and fleeting focus, deep conviction rooted in insight is a rare competitive edge.
I wish there was a KPI for this but weird positioning affects you in all the areas. Like all the metrics might be bad. Your sales might be great but still, all metrics might suck.