Patrick Prothe
@patrickprothe
Patrick Prothe
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
Until now, skills have been a major differentiator for humanity. However, in the age of AI, taste will become more important than skills as much of skill-based work and productivity is offloaded to compute. Taste seems more scarce these days, and increasingly differentiating in the age of AI. This assertion makes me think about the development of t... See more
Scott Belsky • The Era of Abstraction & New Creative Tensions
For starters, the value of creative work will shift from outcomes to process and ingenuity. The original idea, the judgment, the innovations in process, and the story become more important than ever. As any art collector knows, in a fine art gallery, a piece is valued based on its lineage, its originality, and the trials and tribulations of the ar
... See moreScott Belsky • 9 Forecasts for the Near Future, With Implications
Collapse the talent stack every chance you get . As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage i’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer... See more
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
What’s ChatGPT really bad at? Being counterintuitive and surprising us. Large language models (LLMs) are trained on the mass output of humanity to optimize for what is expected. As a result, ChatGPT routinely let’s us down when it comes to getting something we didn’t expect. If you start paying attention to the music, books, movies, speeches, essay... See more
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
Quite simply, it means that the default state of a product - including the default settings for notifications, the onboarding experience, the welcome message you get etc - determine the product’s fate. It’s the only portion of the product that EVERY user experiences, and it sets the bit for every behavior.
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
AI is setting a new standard for customer experience.
ModernMind Publications • Generative AI for Beginners Made Easy: Master Artificial Intelligence and Machine Learning Fundamentals, Learn Creative AI, and Enhance Your Skills With Interactive Real-World Exercises
AI itself is not a market category and tells customers little about what a product is. AI-empowered CRM, however, tells us what the product is (CRM is the market category) and gives us a clue about what makes it special right now (the use of AI).