Patrick Prothe

marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.

The amount of data we now access has grown far faster than the general level of data literacy in companies. Most companies have too much data, it’s stored in too many places, it’s not ‘clean’ and it’s often more confusing than helpful when it comes to what matters – making decisions with it. We need to ensure companies create centralized yet

Getting Started with Prospecting Through Email When you first start doing email prospecting, commit to sending five to ten cold emails each week. You can even send these emails through your personal email account because of the low volume outbound of messages.

Data, on one end of the spectrum, is separable, objective, linear, mechanistic, and abundant. Wisdom, on the other end of the spectrum, is holistic, subjective, spiritual, conceptual, creative, and scarce. [...] Today we are drowning in a raging flood of new data and information and the raft of wisdom to which we desperately cling is breaking up