Patrick Prothe
@patrickprothe
Patrick Prothe
@patrickprothe
i. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. ii. Never use a long word where a short one will do. iii. If it is possible to cut a word out, always cut it out. iv. Never use the passive where you can use the active. v. Never use a foreign phrase, a scientific word, or a jargon word if you can
... See moreThe lesson for entrepreneurs is clear: if you want to create and capture lasting value, don’t build an undifferentiated commodity business.