Patrick Prothe
@patrickprothe
Patrick Prothe
@patrickprothe
Data, on one end of the spectrum, is separable, objective, linear, mechanistic, and abundant. Wisdom, on the other end of the spectrum, is holistic, subjective, spiritual, conceptual, creative, and scarce. [...] Today we are drowning in a raging flood of new data and information and the raft of wisdom to which we desperately cling is breaking up
... See moreThe true power of AI in marketing lies in its ability to turn data into insights and insights into action. Tools like AdEspresso by Hootsuite offer a glimpse into this transformative potential, providing granular analytics on campaign performance that inform smarter, more effective strategies.
There’s an even bigger challenge needed to build a lasting business: scaling your taste, not just into a single object, but into an organization that can build and distribute many products that reflect that taste
