Patrick Prothe

@patrickprothe

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Rich Arnold

The definition of hell is: Your last day on Earth, the person you became meets the person you could have become.” - Dan Sullivan

I’ll leave you with one final thought, highlighting the importance of teamwork between marketing and product to enable product and brand innovation: “Today, brands are not the preserve of a marketing department. Brands are too important to be left to the marketing department — or any other ‘department,’ come to that. Organizational ghettoes do not... See more

Gibson Biddle • Branding for Builders

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

Rogers Brubaker • Hyperconnected Culture and Its Discontents

Human beings design irrigation systems that carry water billions of miles but cannot invent an ironing board that opens without sounding like a metal seizure.

Marie-Helene Bertino • Beautyland: A Novel

This is a book about following associations—and about how they cohere into something tangible. And, in retrospect, this string (how my mind was looking to put something together before I was aware of it) was this book’s genesis: If I could somehow make the process legible, I might find making art myself less intimidating and begin to make headway.

Adam Moss • The Work of Art: How Something Comes from Nothing

Decisions

Exercise: Crafting AI-Powered Marketing Campaigns

ModernMind Publications • Generative AI for Beginners Made Easy: Master Artificial Intelligence and Machine Learning Fundamentals, Learn Creative AI, and Enhance Your Skills With Interactive Real-World Exercises

Creativity is not some mysterious form of magic. It’s something that is rewarded to those who put in hours and hours of mundane, boring, tedious work.