Patrick Prothe
@patrickprothe
Patrick Prothe
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
a skill that can one day morph into something even more powerful: a healthy, clear vision of who your ideal client is.
Aaron Mahnke • Frictionless Freelancing
We are here to connect deeply, and to feel everything together. Trusting that, believing in it, and spreading love and compassion: That’s our solemn duty, today and every day.
Heather Havrilesky • The Rise of Emotional Divestment
Your positioning context sets off a really powerful set of assumptions about who your product competes with, what features your product should have, who the product is intended for, and even things like what the product should cost.
April Dunford • A Quickstart Guide to Positioning
We must build AI for people; not to be a person
mustafa-suleyman.ai
Philosopher and author Albert Camus on the excuses we allow ourselves to live by:
"Those who lack the courage will always find a philosophy to justify it."
"Those who lack the courage will always find a philosophy to justify it."
marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”