Patrick Prothe

Look at how the writers you love are doing things, and then copy them. I’m such a believer in copying. When I was teaching writing, I used to say: “Leave off this paragraph of an Elizabeth Bowen story; write the next paragraph.” And they all thought that they were copying Elizabeth Bowen. It didn’t sound like her at all. It sounded like them, but... See more

The reason you procrastinate is because you are a victim of the 'paradox of choice' https://t.co/drZUwFCZGx

Nostalgia is a cultural response to change.

Consumers, too, have become more aware of the mechanics of brand-building. As a result, companies are under pressure to simulate authenticity by leaning into more personalized forms of communication.

The biggest difference is friction, I think. In B2C, the path is pretty clear: here’s the product, here’s the desire, here’s the purchase. You’re driving awareness and emotion toward something tangible.

But in B2B, you’re not just selling a product, you’re selling change inside an organization. That means you’re speaking to practitioners who feel... See more