Patrick Prothe

When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

Distinguish between what’s in your control and what isn’t. If it’s not in your control, put it out of your head. Trying to control outcomes makes you disappointed and resentful. Focus only on your thoughts and actions.

The true power of AI in marketing lies in its ability to turn data into insights and insights into action. Tools like AdEspresso by Hootsuite offer a glimpse into this transformative potential, providing granular analytics on campaign performance that inform smarter, more effective strategies.

Human beings design irrigation systems that carry water billions of miles but cannot invent an ironing board that opens without sounding like a metal seizure.