Patrick Prothe
@patrickprothe
Patrick Prothe
Marketing is about promoting products and services. First rule—you don’t try to serve everybody. You segment the available market, then target a segment, then position the product.
Jason Barron • The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness
Strange Ways AI Disrupts Business Models, What’s Next For Creativity & Marketing, Some Provocative Data
Scott Belskyimplications.com
marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing. With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will make
... See moreScott Belsky • 9 Forecasts for the Near Future, With Implications
Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.
There’s an even... See more
There’s an even... See more
Evan Armstrong • The Art of Scaling Taste
“Why focus on the process when the world is outcome driven? Don’t results matter?
Yes, results do matter. But if you optimize for the outcome, you win one time.
If you optimize for a process that leads to great outcomes, you can win again and again.”
Yes, results do matter. But if you optimize for the outcome, you win one time.
If you optimize for a process that leads to great outcomes, you can win again and again.”
James Clear • 3-2-1: On the costs of habits, major life changes, and what money can't buy
slow working
Life is a photograph where the circumstances fall short of ideal and the results are absolute. However, within the flawed photo, there is beauty in finality. It is humbling to relinquish control of the work to limitations. It is freeing to accept the outcome. There is a magic in letting chance and kismet fill the cracks where your diligence and... See more