Patrick Prothe
@patrickprothe
Patrick Prothe
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Slow down: Desynchronize from standard time frames and surprising opportunities may present themselves.
Bruce Mau • BRUCE MAU'S MASSIVE CHANGE NETWORK
If someone’s complaining about legacy systems, that means they’re deep in the weeds about to start the most heinous job in web services.
Dealing with legacy systems is like swimming through maple syrup. No one’s legacy systems are in good shape. They’ve been cobbled and duct-taped together for years. The previous redesign probably entailed a quick
Mike Monteiro • You're My Favorite Client
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural... See more
Douglas Holt • Branding as Cultural Activism
- Lifestyle. This may be the big one. Several clues are starting to emerge that point to parallels between the lifestyles of super agers. Healthy-aging researchers have identified four common habits.
A physically and intellectually active lifestyle.
The willingness or ability to constantly challenge oneself.
An active social life and a wide social... See more
Jeanne Dorin McDowell • Celebrating What's Right With Aging: Inside the Minds of Super Agers
Ten Ways to Say No 1. Take a time-out. If you’re not sure how to say no, one of
Stephanie Palmer • Good in a Room
The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
amazon.com
marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams