Patrick Prothe
@patrickprothe
Patrick Prothe
Of course the thing about beginning again — about starting over midway through is that you have to be willing to watch yourself die.
I learned that from writing this newsletter.
Next week, it will be three years since I launched the cereal aisle, and I think the most important thing I have learned in the time since is that rebirth is on the other... See more
I learned that from writing this newsletter.
Next week, it will be three years since I launched the cereal aisle, and I think the most important thing I have learned in the time since is that rebirth is on the other... See more
Leandra Medine Cohen • Three years of cereal
Can we re-frame this in terms of the customer’s problem?
What’s the soonest we could get this done?
What would you need to get this done tomorrow instead of next week?
What would we need to do to get twice as many customers? Ten times as many customers?
How does this relate to our goal? Is this the most important thing we can do for our goal?
What’s
Nostalgia is a cultural response to change.
I’ll leave you with one final thought, highlighting the importance of teamwork between marketing and product to enable product and brand innovation: “Today, brands are not the preserve of a marketing department. Brands are too important to be left to the marketing department — or any other ‘department,’ come to that. Organizational ghettoes do not... See more
Gibson Biddle • Branding for Builders
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
do i have good taste?
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“we don’t need strategy, we need to get things done”, shreyas doshi kept repeating this mantra until he got to twitter
twitter, 2014, didn’t really have a product strategy.
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taste is a factor in everything we do. do we have taste in our beliefs? these eventually bleed into everyday product-decision making
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i don’t have good taste