Patrick Prothe
@patrickprothe
Patrick Prothe
Only dead fish go with the flow.
-David Ogilvy
The components are:
Competitive alternatives Differentiated “features” or “capabilities” Value for customers Target customer segmentation Market category
April Dunford • A Quickstart Guide to Positioning
To be aware means to be sensitive, alive to the things about one, to nature, to people, to colour, to trees, to the environment, to the social structure, the whole thing; to be aware outwardly of all that’s happening and to be aware of what is happening inside.
—Krishnamurti
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Getting Started with Prospecting Through Email When you first start doing email prospecting, commit to sending five to ten cold emails each week. You can even send these emails through your personal email account because of the low volume outbound of messages.
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
The amount of data we now access has grown far faster than the general level of data literacy in companies. Most companies have too much data, it’s stored in too many places, it’s not ‘clean’ and it’s often more confusing than helpful when it comes to what matters – making decisions with it. We need to ensure companies create centralized yet
... See moreTom Goodwin • Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
Decision making
i. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. ii. Never use a long word where a short one will do. iii. If it is possible to cut a word out, always cut it out. iv. Never use the passive where you can use the active. v. Never use a foreign phrase, a scientific word, or a jargon word if you can
... See moreFrank Luntz • Words That Work: It's Not What You Say, It's What People Hear
The definition of hell is: Your last day on Earth, the person you became meets the person you could have become.” - Dan Sullivan