Patrick Prothe
@patrickprothe
Patrick Prothe
@patrickprothe
data can be used as an accountability shield, deflecting responsibility for a judgment call. People are more comfortable making decisions based on hard data in part because they can fall back on that data if the decision turns out to be wrong.
Can we re-frame this in terms of the customer’s problem?
What’s the soonest we could get this done?
What would you need to get this done tomorrow instead of next week?
What would we need to do to get twice as many customers? Ten times as many customers?
How does this relate to our goal? Is this the most important thing we can do for our goal?
What’s
Syd Field says the midpoint is where the protagonist seems furthest from fulfilling the dramatic need or objective.