Patrick Prothe
@patrickprothe
Patrick Prothe
a skill that can one day morph into something even more powerful: a healthy, clear vision of who your ideal client is.
Aaron Mahnke • Frictionless Freelancing
Marketing is about promoting products and services. First rule—you don’t try to serve everybody. You segment the available market, then target a segment, then position the product.
Jason Barron • The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness
“Our ability to dream of something different, to name longing, to articulate a vision and commit to it, directly correlates to the likelihood that we will experience it, that it will be realized. It's the way we bring about change for ourselves, and for the world. When we are besieged by visions that do not match our longing, some of which are... See more
@CassieRobinson@mastodon.social • Tweet
(3) Competitive advantage - do you have something unique which is hard for others to replicate? (note: brand positioning/messaging can be a feature of this, and first-mover advantage definitely helps if it gets traction, however ideally it will have novel features or capabilities that are challenging to replicate and solve an unmet consumer need)
Luke Weston • A Potentially Unpopular Opinion on the Future of DTC
We are here to connect deeply, and to feel everything together. Trusting that, believing in it, and spreading love and compassion: That’s our solemn duty, today and every day.
Heather Havrilesky • The Rise of Emotional Divestment
What makes a decision great is not that it has a great outcome. A great decision is the result of a good process, and that process must include an attempt to accurately represent our own state of knowledge. That state of knowledge, in turn, is some variation of “I’m not sure.”