Patrick Prothe
@patrickprothe
Patrick Prothe
@patrickprothe
A principle isn’t a principle until it costs you something.
- Bill Bernbach

Alex Berman • 1 highlight
amazon.comOnly dead fish go with the flow.
-David Ogilvy
AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing. With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will make
... See moreWhen the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
Slow working
marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.