Patrick Prothe
@patrickprothe
Patrick Prothe
There are two brands that exist today. A broad brand benefits from wide recognition. Companies like Walmart, Google, Target, Kraft, Ford, Yahoo, BuzzFeed, and Dell Computers are highly recognized but may or may not be particularly beloved.
Web Smith • Member Brief: The TCG Timeline
AI itself is not a market category and tells customers little about what a product is. AI-empowered CRM, however, tells us what the product is (CRM is the market category) and gives us a clue about what makes it special right now (the use of AI).
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
This is a book about following associations—and about how they cohere into something tangible. And, in retrospect, this string (how my mind was looking to put something together before I was aware of it) was this book’s genesis: If I could somehow make the process legible, I might find making art myself less intimidating and begin to make headway.
... See moreAdam Moss • The Work of Art: How Something Comes from Nothing
history teaches us that companies that create market categories often lose in the long run to companies that gained a market foothold after the hard work of creating the category was already done.
April Dunford • A Quickstart Guide to Positioning
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 3 highlights
amazon.com
convinced that adults have totally forgotten how to have fun in conversation. every conversation is either "checklist catch up on life events" or "grave discussion of public events we must feel sad about". we've totally lost the sense of play. hold your beliefs loosely, laugh.
Will Manidisx.com