Patrick Prothe
@patrickprothe
Patrick Prothe
Consumers, too, have become more aware of the mechanics of brand-building. As a result, companies are under pressure to simulate authenticity by leaning into more personalized forms of communication.
Vox • Brands want to be more than your friend. They want community.
So what is stopping me from stepping outside my habitual crap?
My mind, my limited mind.
The story of life is the story of the same basic mind readdressing the same problems in the same already discredited ways.
Maria Popova • George Saunders on How to Live an Unregretting Life
Me is overrated
We is underrated
Planning is overrated
Planting is underrated
Answers are overrated
Questions are underrated
Virality is overrated
Quality is underrated
h/t Blas Moros
Summary.
From “I like to be efficient” to “I trust my gut” to “I can make a rational decision,” there are a number of deeply ingrained — and counterproductive — myths we tell ourselves about how we make decisions. Underlying these myths are three common and popular ideas that don’t serve us well: First, as busy people, we don’t need to invest
... See moreCheryl Strauss Einhorn • 11 Myths About Decision-Making
What makes a decision great is not that it has a great outcome. A great decision is the result of a good process, and that process must include an attempt to accurately represent our own state of knowledge. That state of knowledge, in turn, is some variation of “I’m not sure.”