Patrick Prothe

The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.

Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels... See more

What’s ChatGPT really bad at? Being counterintuitive and surprising us. Large language models (LLMs) are trained on the mass output of humanity to optimize for what is expected. As a result, ChatGPT routinely let’s us down when it comes to getting something we didn’t expect. If you start paying attention to the music, books, movies, speeches,... See more

But there’s a huge danger here. We are covetous creatures, and grasping at too many things leaves us feeling stressed and inadequate, and constantly wondering whether we’re on the best path. Psychologist Barry Schwartz tells us that a wealth of options has a way of making us less satisfied with our eventual choice. When there are fifty... See more

surrender to the cringe

Take a moment to consider why you’ve heeded the call. What’s stopped you from doing the damn thing? A fear of being cringe? A fear of not being good enough?

It's all going to flicker out at some point with everything else.

When you first start out, life will be exactly how it was before you started doing the thing except now... See more