Patrick Prothe
@patrickprothe
Patrick Prothe
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
I’ve spent a lot of time over the years looking for a font that makes me feel like I’m sitting in an oil change waiting room, with the smell of burnt coffee. I created this font out of old auto parts lists, and it’s a perfectly wobbly typeface that will give you that ‘Is it a typewriter or handwriting?’ feeling. It’s now available on my website. ✏️... See more
Beth Mathewssubstack.comSyd Field says the midpoint is where the protagonist seems furthest from fulfilling the dramatic need or objective.
Tim Clague • Write a Script in 10 Weeks
Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”
How to Survive as a Human Creator in the AI Era
Instead of building a community around a business, a company should strive to create new business models around its community. Why place community before market? Because if you focus on making an insanely good community, the profits will follow. I’m not saying you should throw away your GTM plan; on the contrary. Instead, it would be best to have a... See more
