Patrick Prothe

When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.

Our interfaces should facilitate prose-sculpting, meaning-architecting, memory-augmenting, and

business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”

“I used to tell this story, about my theory of fucks. The theory goes like so: you are born with so many fucks to give. However many you’ve got is all there is; they are like eggs, that way. Some of us are born with quite a lot, some with less, but none of us knows how many we have. […]

I still tell this story but I’ve changed it somewhat. Like most

There’s an even bigger challenge needed to build a lasting business: scaling your taste, not just into a single object, but into an organization that can build and distribute many products that reflect that taste

Data, on one end of the spectrum, is separable, objective, linear, mechanistic, and abundant. Wisdom, on the other end of the spectrum, is holistic, subjective, spiritual, conceptual, creative, and scarce. [...] Today we are drowning in a raging flood of new data and information and the raft of wisdom to which we desperately cling is breaking up