Your positioning context sets off a really powerful set of assumptions about who your product competes with, what features your product should have, who the product is intended for, and even things like what the product should cost.
The strongest indicators that you're about to make a terrible decision:
1. Endless overthinking of pros and cons
2. Chasing certainty
3. Chasing even more data instead of feeling your emotions
4. Trying to manage outcomes vs being who you are
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the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work