Patrick Prothe
@patrickprothe
Patrick Prothe
@patrickprothe
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
a skill that can one day morph into something even more powerful: a healthy, clear vision of who your ideal client is.
marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.