Patrick Prothe
@patrickprothe
Patrick Prothe
“A good strategy is, in the end, a hypothesis about what will work.”
— Michael Porter
Lenny Rachitsky • Getting better at product strategy
convinced that adults have totally forgotten how to have fun in conversation. every conversation is either "checklist catch up on life events" or "grave discussion of public events we must feel sad about". we've totally lost the sense of play. hold your beliefs loosely, laugh.
Will Manidisx.com
Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense,... See more
💡 How do you run a sustainable business?
I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
amazon.com
The components are:
Competitive alternatives Differentiated “features” or “capabilities” Value for customers Target customer segmentation Market category
April Dunford • A Quickstart Guide to Positioning
AI itself is not a market category and tells customers little about what a product is. AI-empowered CRM, however, tells us what the product is (CRM is the market category) and gives us a clue about what makes it special right now (the use of AI).