Patrick Prothe
@patrickprothe
Patrick Prothe
marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Quite simply, it means that the default state of a product - including the default settings for notifications, the onboarding experience, the welcome message you get etc - determine the product’s fate. It’s the only portion of the product that EVERY user experiences, and it sets the bit for every behavior.
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
AI is aggregated human intelligence. So it’s better to call it collective intelligence than artificial intelligence.
Emphasizing the collectivity (something built on the commons) over the artificiality (a feat of technology) gives us an entire new way to see, perceive and relate to the technology.
-via Holly Herndon, in conversation with Ezra Klein
Decision making
I’ll leave you with one final thought, highlighting the importance of teamwork between marketing and product to enable product and brand innovation: “Today, brands are not the preserve of a marketing department. Brands are too important to be left to the marketing department — or any other ‘department,’ come to that. Organizational ghettoes do not... See more
Gibson Biddle • Branding for Builders
Ten Ways to Say No 1. Take a time-out. If you’re not sure how to say no, one of
Stephanie Palmer • Good in a Room
In a world where copies and fakes and phonies and phoning-it-in to do as little as possible are so common, doing something truly different that’s true to who we are and makes a meaningful difference in the world remains a special thing.
Ari's Top 5—The Value of Doing Things Differently
