But there’s a huge danger here. We are covetous creatures, and grasping at too many things leaves us feeling stressed and inadequate, and constantly wondering whether we’re on the best path. Psychologist Barry Schwartz tells us that a wealth of options has a way of making us less satisfied with our eventual choice. When there are fifty... See more
Honest, thoughtful feedback is a gift. While it's fun to think about how other people should change their approach, it's empowering to know that you have control as a feedback recipient. You're 50% of a one-on-one feedback conversation, so if the conversation isn't going the way you hoped, think about what you could do... See more
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.