Patrick Prothe
@patrickprothe
Patrick Prothe
@patrickprothe
Only dead fish go with the flow.
-David Ogilvy
Competitive alternatives Differentiated “features” or “capabilities” Value for customers Target customer segmentation Market category
To be aware means to be sensitive, alive to the things about one, to nature, to people, to colour, to trees, to the environment, to the social structure, the whole thing; to be aware outwardly of all that’s happening and to be aware of what is happening inside.
—Krishnamurti
Getting Started with Prospecting Through Email When you first start doing email prospecting, commit to sending five to ten cold emails each week. You can even send these emails through your personal email account because of the low volume outbound of messages.
The amount of data we now access has grown far faster than the general level of data literacy in companies. Most companies have too much data, it’s stored in too many places, it’s not ‘clean’ and it’s often more confusing than helpful when it comes to what matters – making decisions with it. We need to ensure companies create centralized yet
... See moreDecision making
i. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. ii. Never use a long word where a short one will do. iii. If it is possible to cut a word out, always cut it out. iv. Never use the passive where you can use the active. v. Never use a foreign phrase, a scientific word, or a jargon word if you can
... See more