Patrick Prothe
@patrickprothe
Patrick Prothe
Your positioning context sets off a really powerful set of assumptions about who your product competes with, what features your product should have, who the product is intended for, and even things like what the product should cost.
April Dunford • A Quickstart Guide to Positioning
The strongest indicators that you're about to make a terrible decision:
1. Endless overthinking of pros and cons
2. Chasing certainty
3. Chasing even more data instead of feeling your emotions
4. Trying to manage outcomes vs being who you are
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the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work
Carly Ayres • On substance with style
In any complex effort, communicating a well-articulated vision for what you’re trying to do is the starting point for figuring out how to do it.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
