Patrick Prothe
@patrickprothe
Patrick Prothe
Slow down: Desynchronize from standard time frames and surprising opportunities may present themselves.
Bruce Mau • BRUCE MAU'S MASSIVE CHANGE NETWORK
AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing. With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will make
... See moreScott Belsky • 9 Forecasts for the Near Future, With Implications
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
Bruce Mau • BRUCE MAU'S MASSIVE CHANGE NETWORK
Slow working
Can we re-frame this in terms of the customer’s problem?
What’s the soonest we could get this done?
What would you need to get this done tomorrow instead of next week?
What would we need to do to get twice as many customers? Ten times as many customers?
How does this relate to our goal? Is this the most important thing we can do for our goal?
What’s
In a world where copies and fakes and phonies and phoning-it-in to do as little as possible are so common, doing something truly different that’s true to who we are and makes a meaningful difference in the world remains a special thing.