social media

The point of social media is to be “social”—to make connections. It’s not called “promotion media”!

This might sound obvious but I think the key to success on social media is to be interesting, helpful, and genuine. The goal isn’t simply to acquire users and post content, but rather to build meaningful connections with people; connections that allow you to grow your reputation, gain people’s trust, and ultimately earn the right to share the thing

The beautiful side of social media is that it demands we get personable—that we be accessible. Avoid the celebrity mentality by joining in a two-way conversation rather than simply broadcasting into the air. This is a must if we’re going to communicate to real people about real issues.

“Media is about staying true to your voice, of course, but it’s also about interacting with the people you’re communicating with. It’s not about talking at, it’s talking to, with.

With social media, it’s never about creating a long form masterpiece, it’s about greeting your audience where they are, with snippets of information that, over time, add up to a compelling amount of connection and confidence in you.