Societal Shifts & Culture
60% of Google searches end with zero clicks. Why? Because AI.
Paul Venuto • feed updates
If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism
Culture: An Owner's Manualculture.ghost.io
Culture just bends toward whoever shows up. This should empower and motivate us as much as terrify us.
Matt Klein • Lessons From My Grandma Inventing DoorDash
1.4. The largest cultural segment in any society is the “mainstream,” although it may represent a plurality rather than a majority.
1.4.1 The “average” person in any society belongs to this taste world as it requires no specialized knowledge, nor has very high barriers to participation. Tastes can be acquired through ambient absorption — e.g.... See more
1.4.1 The “average” person in any society belongs to this taste world as it requires no specialized knowledge, nor has very high barriers to participation. Tastes can be acquired through ambient absorption — e.g.... See more
Culture: An Owner's Manual • Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism
Culture is a shared set of elements that characterize a group of people – a religion, a race, a society, a movement, a scene.
Tapping into culture needs to be more than, how do I make my brand cool? Cultural strategy is the act of understanding, contextualizing and applying cultural knowledge to achieve an intended outcome or change, in a way that... See more
Tapping into culture needs to be more than, how do I make my brand cool? Cultural strategy is the act of understanding, contextualizing and applying cultural knowledge to achieve an intended outcome or change, in a way that... See more
Nick Susi • Culture Is the Client
If you consider yourself an observer of culture, you’ve already put yourself on the sidelines.
When you’re an active participant in the interests of those you hope to resonate with, you don’t need to decipher what’s trending. You’ll know.
When you’re an active participant in the interests of those you hope to resonate with, you don’t need to decipher what’s trending. You’ll know.
... See moreMost critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.