Desire is a game of feeling things not having things.

The real signals of change come from adjacent fields that are moving the bar for your audience. To see the future of your market, find who is changing their behaviors, expectations, and technologies of culture at large.

My team and I do cultural strategy. That means we help brands move the needle of culture forward so that they become the natural winners in their markets. The only effective way to win as a culture brand is to change the rules and conditions of your category so that they benefit you, while displacing your competitors.