Business
The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.
Zach Lamb • The Noetic Future of Culture and Brands
Cheaper, faster, or better?
If I wanted to cut the price in half, what would I do?
If I wanted to cut the time in half, what would I do?
If I wanted twice the quality, what would I do?
If I wanted to cut the price in half, what would I do?
If I wanted to cut the time in half, what would I do?
If I wanted twice the quality, what would I do?
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compound?
Are you solving a
What have you created that will last for months or decades to come?
Something that will work for you and create value for you whilst you sleep
Something that will work for you and create value for you whilst you sleep
Healthy product mindset is lazy, infectious, and viral.
The future isn’t new technology. The future is changed people. Your brand should be placing its bets on who we will become.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
The overarching takeaway we want you to have here is that the more specific you can be about what you’re writing about, what outcome(s) you want your readers to achieve, and who your readers are, the more differentiated you’ll be.
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
