Business
The future isn’t new technology. The future is changed people. Your brand should be placing its bets on who we will become.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.
Zach Lamb • The Noetic Future of Culture and Brands
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compound?
Are you solving a
Write to the one who already believes in their own inevitability.
All they’re looking for is a faster vehicle to get there.
All they’re looking for is a faster vehicle to get there.
A suspiciously cash-flowing business (and the red flag it’s built on)
P rioritise the week in advance.
Decide which of your tasks have the highest value (try to limit yourself to three if you can).
Now block time in your calendar for those highest value tasks. And pay particular attention to:
Decide which of your tasks have the highest value (try to limit yourself to three if you can).
Now block time in your calendar for those highest value tasks. And pay particular attention to:
- where you’ll do the work;
- how long you’ll do the work for;
- how you’ll protect yourself from distractions; and
- what kinds of small
You Need To Start Tracking Your Time
The overarching takeaway we want you to have here is that the more specific you can be about what you’re writing about, what outcome(s) you want your readers to achieve, and who your readers are, the more differentiated you’ll be.
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
On TikTok, we create virtual mirrors. We teach our algorithms to reflect only what’s relatable to us and our inner selves . Our views, likes, and shares are all validations of what feels deeply true to who we are. It creates a kind of intimacy, a reflection of our subconscious.
Knowing this, brands have to compete for our attention differently. In... See more
Knowing this, brands have to compete for our attention differently. In... See more