Business
The future isn’t new technology. The future is changed people. Your brand should be placing its bets on who we will become.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
To make a living in the Pareto world, you must behave like a venture capitalist, a book publisher, or a major film studio. You must have a portfolio of enough things going on that you can expect a few payoffs to be happening regularly.
Daniel Vassallo • Making the unpredictable, predictable
On TikTok, we create virtual mirrors. We teach our algorithms to reflect only what’s relatable to us and our inner selves . Our views, likes, and shares are all validations of what feels deeply true to who we are. It creates a kind of intimacy, a reflection of our subconscious.
Knowing this, brands have to compete for our attention differently. In o... See more
Knowing this, brands have to compete for our attention differently. In o... See more
Goodbye Relevance, Hello Relatability: The New Industry of Brand Connection
The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.
