Business
Cheaper, faster, or better?
If I wanted to cut the price in half, what would I do?
If I wanted to cut the time in half, what would I do?
If I wanted twice the quality, what would I do?
If I wanted to cut the price in half, what would I do?
If I wanted to cut the time in half, what would I do?
If I wanted twice the quality, what would I do?

people don’t buy products when they understand them. they buy products when they feel understood.

To make a living in the Pareto world, you must behave like a venture capitalist, a book publisher, or a major film studio. You must have a portfolio of enough things going on that you can expect a few payoffs to be happening regularly.
Daniel Vassallo • Making the unpredictable, predictable
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo