hannah ludlow

Obsession is what narrows that field of potentials, bending reality until it snaps into a singular focus.

The secret is this: Reality bends to obsession.

Weirdness is eroticism’s essence. To be weird is to be creative, taboo, present, complex, intimate, fully alive, expanding in places of contraction, in a state of being created, novel, individuating, vital, authentic, subversive, unique, unbridled, magnetic and therefore repelling. Iconic. The people you most admire are likely those who stayed weir... See more

The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.

What’s clear is that we’re attempting to re-enchant a disenchanted world . Mysticism and esoteric spirituality – the woo-woo – is surging alongside our newfound existential chafing over the emergence of humanity-altering technological advance.

What are the top frameworks you use to understand the world?

I strip everything back to the one core goal - the 'why' something exists. I then go through the most basic incentives you can or should put in place to motivate the right outcome. I'm a big sucker for behavioural psychology and board games. What rules can you set in place to incentive th

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I try not to worry about ‘what the perfect solution is’ but ‘is this solution better than the existing outcome’.

• Let’s say a maths period is 50 minutes long, so you have 50 minutes of content to fill.


• L0: Just go with the first thing you come up with.


• L1: Coming up with 2 ideas that take up 30 mins of time. But, a period is 50 mins long, so you stretch out these ideas to fill 50 mins.


• L2: Coming up with 50 mins of ideas for 50 mins of learning time.


• L3: Comin

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Anderson points to research first published in Nature Neuroscience Journal, which suggests we have four working parts in our memories to solve problems.

“Sometimes, the more you think about something, the more confused you get,” he says. “And that’s because you’re trying to synthesise more than four pieces.”

By writing out the parts of the problem yo... See more