hannah ludlow
@hannahsintrigue
hannah ludlow
@hannahsintrigue
The overarching takeaway we want you to have here is that the more specific you can be about what you’re writing about, what outcome(s) you want your readers to achieve, and who your readers are, the more differentiated you’ll be.
"What information, if we had it, would make this decision easy?"
Then: "What's the quickest way we can get that information?"
(Via Matt Lerner)