hannah ludlow
@hannahsintrigue
hannah ludlow
All the energy we spend trying to fix what's broken comes at the expense of making what already works unstoppable.
Write to the one who already believes in their own inevitability.
All they’re looking for is a faster vehicle to get there.
All they’re looking for is a faster vehicle to get there.
A suspiciously cash-flowing business (and the red flag it’s built on)
Once, if you wanted to be someone, you needed to be online. Now, it’s the other way around.
Not because the platforms changed—but because everyone’s on them now. What was once subversive and niche has gone mass-market. Influencer once meant rare—it meant a curated feed, an audience, a lifestyle worth watching. But now your cousin, your cat-sitter,... See more
Not because the platforms changed—but because everyone’s on them now. What was once subversive and niche has gone mass-market. Influencer once meant rare—it meant a curated feed, an audience, a lifestyle worth watching. But now your cousin, your cat-sitter,... See more
Being on the internet is for poor and cringey people
complexity first, simplicity second
people say “keep it simple,” but most approach it backwards. they start from simple, then add on complexity without seeing the whole. that’s how you end up with frankenstein products: clean-looking components awkwardly stitched together, held in place by duct tape and wishful... See more
ryolu_x.comI think one of the big questions of this decade
Is how do you become “post-algorithmic”
While remaining economically viable
Reggie Jamesx.com
The overarching takeaway we want you to have here is that the more specific you can be about what you’re writing about, what outcome(s) you want your readers to achieve, and who your readers are, the more differentiated you’ll be.
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
"What information, if we had it, would make this decision easy?"
Then: "What's the quickest way we can get that information?"
(Via Matt Lerner)