Business

The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.

What have you created that will last for months or decades to come?

Something that will work for you and create value for you whilst you sleep

P rioritise the week in advance.

Decide which of your tasks have the highest value (try to limit yourself to three if you can).

Now block time in your calendar for those highest value tasks. And pay particular attention to:

• where you’ll do the work;


• how long you’ll do the work for;


• how you’ll protect yourself from distractions; and


• what kinds of small g

... See more

To make a living in the Pareto world, you must behave like a venture capitalist, a book publisher, or a major film studio. You must have a portfolio of enough things going on that you can expect a few payoffs to be happening regularly.

Best thing I’ve read recently. https://t.co/FOksO0RDkR

A brand must continuously find ways to deepen relationships not between the brand and the people, but between and among the people themselves.

On TikTok, we create virtual mirrors. We teach our algorithms to reflect only what’s relatable to us and our inner selves . Our views, likes, and shares are all validations of what feels deeply true to who we are. It creates a kind of intimacy, a reflection of our subconscious.

Knowing this, brands have to compete for our attention differently. In o... See more

The future isn’t new technology. The future is changed people. Your brand should be placing its bets on who we will become.

• Merit Beauty could only feel like a calming Millennial brand once it was positioned in the chaos of Sephora’s Gen Z aisles.


• Costco spends a lot of money to make their warehouses look stripped down, so what you buy off the crate feels like a good deal.


• Red Bull didn’t mean anything until Dietrich Mateschitz and Chaleo Yoovidhya started placing empty

... See more