Business
Write to the one who already believes in their own inevitability.
All they’re looking for is a faster vehicle to get there.
All they’re looking for is a faster vehicle to get there.
A suspiciously cash-flowing business (and the red flag it’s built on)
The overarching takeaway we want you to have here is that the more specific you can be about what you’re writing about, what outcome(s) you want your readers to achieve, and who your readers are, the more differentiated you’ll be.
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo
The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.
Zach Lamb • The Noetic Future of Culture and Brands
What have you created that will last for months or decades to come?
Something that will work for you and create value for you whilst you sleep
Something that will work for you and create value for you whilst you sleep