Business
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo


The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.
Zach Lamb • The Noetic Future of Culture and Brands
What have you created that will last for months or decades to come?
Something that will work for you and create value for you whilst you sleep
Something that will work for you and create value for you whilst you sleep
Healthy product mindset is lazy, infectious, and viral.
P rioritise the week in advance.
Decide which of your tasks have the highest value (try to limit yourself to three if you can).
Now block time in your calendar for those highest value tasks. And pay particular attention to:
Decide which of your tasks have the highest value (try to limit yourself to three if you can).
Now block time in your calendar for those highest value tasks. And pay particular attention to:
- where you’ll do the work;
- how long you’ll do the work for;
- how you’ll protect yourself from distractions; and
- what kinds of small g
You Need To Start Tracking Your Time
To make a living in the Pareto world, you must behave like a venture capitalist, a book publisher, or a major film studio. You must have a portfolio of enough things going on that you can expect a few payoffs to be happening regularly.