hannah ludlow

At almost every conceivable level of our imagining, it is impossible to create a change without a discontinuity, without a moment of not knowing who we are, or what we are going to become. Rupture precedes revolution.

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”

If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?

May 23, 2024

1. I know what makes people grow more reliably than anything else. It is: taking on a difficult project with some amount of public accountability. This can be large or small: a lecture series, a business, a blog, a house, a child, etc.


2. It’s strange, but I know that it’s common to resist positive emotions, as well as negative ones. Ask yours

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July 2023

If you collected lists of techniques for doing great work in a lot of different fields, what would the intersection look like? I decided to find out by making it.

Partly my goal was to create a guide that could be used by someone working in any field. But I was also curious about the shape of the intersection. And one thing this exercise sh... See more

Most people do not post Insanely high alpha in sharing the way your brain works, what your values and dreams are You will draw people to you that resonate with them

The idea of research as leisure activity has stayed with me because it seems to describe a kind of intellectual inquiry that comes from idiosyncratic passion and interest. It’s not about the formal credentials. It’s fundamentally about play . It seems to describe a life where it’s just fun to be reading, learning, writing, and collaborating on idea... See more

Often we fail to improve our lives simply because things don't get bad enough. If your new job is hell, you’ll leave it, but if it’s just unsatisfying, you’ll likely grind it out. Thus, small problems often threaten our quality of life more than big ones.