hannah ludlow

A brand must continuously find ways to deepen relationships not between the brand and the people, but between and among the people themselves.

Inversion forces us to consider the opposite side of the equation. Instead of asking, “How do I solve this problem?” inversion asks, “What would guarantee failure?”

To choose the erotic is to orient the compass of your life by what makes your soul turn toward the light, not by what is expected or endorsed. And that can be excruciating. Because the erotic does not offer guarantees. Sometimes it leads us to joy. Sometimes to heartbreak. Often to both, simultaneously. But it always leads us somewhere real.

A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.

After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.

Identify three words that uniquely... See more

The beauty of the rabbit hole, and the warren you create by falling down it, is how it activates your curiosity to generate new, reflective pockets of information and knowledge. And the better you become at “finding,” the more portals emerge, and the farther you get from a complete sense of having found. The state of curiosity is one of abundance:... See more

It’s common to think of blogging as “building an audience” , but this can sound negative, self-serving, sleazy and promotional. Instead we can think of blogging as “finding your people” , which sounds much more wholesome, generative and positive.

The truth is that maybe it’s a bit of both - but that increasing your social surface area can have real... See more

This is true in writing, too: the more I write, the more interesting people my blog attracts. They start giving me feedback and advice which helps me write better, which, in a flywheel, attracts more interesting people (and some money).