brand manifesto
for hiring anyone who remotely touches strategy you should prioritize people who actually get culture, society, & human nuance.
strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kind... See more
strategy at its core is applied anthropology. if the person can’t decode vibes, trace behavior, & see how a tiktok dance, a local election, & a subway ad are all part of the same current, then they’re just kind... See more
signüll • Tweet
One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
Lulu Cheng Meservey • Tweet
Sublime is an ethos-driven company.
Here is what we believe:
Intention > Attention
The destruction of our attention compromises our ability to make sustained progress on anything worthwhile.
You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately.
We are entering the post-information age. The bar
When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
Elan Miller • The dinner party test
the story you tell about a product, and the culture you build around that story, matters far more than the product itself
Warpcast
The Duolingo Handbook
handbook.duolingo.comyou’re not building a product
you’re engineering culture
you’re engineering culture
