brand manifesto
When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
Elan Miller • The dinner party test
the story you tell about a product, and the culture you build around that story, matters far more than the product itself
Warpcast
The Duolingo Handbook
handbook.duolingo.comyou’re not building a product
you’re engineering culture
you’re engineering culture
Andrew McLuhan • Tweet
