Sendo empreendedora solo

Luckily, there’s an easily accessible antidote to imposter syndrome. It is simply to be yourself, and to be so deeply committed to a purpose that what matters is not how you appear to others but what is actually served.

“Confidence isn’t the assurance of a successful outcome, it’s the willingness to try.”

So the questions is, when it comes to building your business and your brand – what stories are you sharing? What are you giving your audience that allows them access to your world, your experiences, your past, your insights and the lessons they can learn from your journey?

Point of view is you explaining what you do and why you do it the way you do it. It’s you explaining what your approach is and why you think it will work.

Think of your business as something apart from yourself, as a world of its own, as a product of your efforts, as a machine designed to fulfill a very specific need, as a mechanism for giving you more life, as a system of interconnecting parts, as a package of cereal, as a can of beans, as something created to satisfy your consumers’ deeply held

A fundamental but often unspoken truth about starting your own business is that there are often long grind periods, sometimes without producing any of the results you want. You’ll need something to drive you through the uncertainty of making your new business happen. If you focus on those things that make you come alive, it makes the entire process