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- Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See morefrom Patricia Maeda messaged you
Brand positioning boils down to one thing: Differentiation. And one way to be different is by aligning with a unique set of values. AND1 did this, aligning with the values of streetball: attitude and creativity. Nike, meanwhile, aligned with elitism and rigidity.
from Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter by Eddie Shleyner
There is one general, overarching caveat in this step: Stand out! Style matters. Whether you like it or not, clothing, letterheads, hairstyles, business cards, office space, and conversational style are noticed—big time. The design of your brand is critical. Buy some new clothes. Take an honest look at how you present yourself. Ask others how they
... See morefrom Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time by Tahl Raz
Your strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right
... See morefrom This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
Bottom line: being playful isn’t about being silly or goofy. A playful mindset is at the heart of true leadership, innovation, and creativity. If we want to be strong, if we want to have an advantage when it comes to facing our challenges, then we want to pull the stick out of our asses and embrace our ability to find a playful approach to what we’
... See morefrom This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle by Tripp Lanier
- Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.
from “The best results arrive from solid and trustful relationships.” Atelier ... by Poppy Thaxter
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
from Uncover Your Difference by Meera Kothand
Qualities of great strategy: p roblem-oriented: clearly identifies the problem; i nsight-driven: rooted in insights, both quantitative and qualitative; actionable: outlines concrete actions/investments that will solve this problem; focused: has a small number of high-leverage bets; cohesive: create a clear path from the problem to the solution.
from Getting better at product strategy by Lenny Rachitsky
Creativity and Strategy